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7-Eleven to Offer Domo Slurpees in U.S. in October

posted on 2009-05-27 05:38 EDT
Dark Horse, Tokyopop to cross-promote Domo; first U.S. Domo DVD planned

Not-So-Daily Link of the Day II: America's 7-Eleven chain of convenience stores will launch a Domo-branded Slurpee drink as part of a promotional campaign with Dark Horse Comics and Tokyopop on October 1. During the six-week campaign, 7-Eleven stores will offer the Red Apple-flavored Slurpee in an exclusive brown-flocked cup under development. The campaign's partners are discussing some other possible tie-ins, such as straws with detachable fuzzy Domo figurines "in hip hop and wrestling costumes" and a Domo Attack! energy drink.

Rich Collins, the CEO of the Big Tent Entertainment company in charge of NHK's Domo brand in the United States, said the Slurpee is Red Apple-flavored "because Domo doesn't like apples. That way you don't have to worry about Domo stealing your Slurpee." Dark Horse Comics will produce exclusive toys for the campaign, and Tokyopop will offer a sample version of its Domo comic book.

New online anime shorts will create a story about "Domo's quest for a Slurpee and how he gets a brain freeze in the process." New shorts were previously created for the Domo Halloween campaign in the Target chain of department stores last year. This year's promotional campaign will eventually to lead to America's first Domo DVD, which will contain the online shorts, the Japanese commercials, and other extras.

Big Tent also announced on Tuesday that GoAnimate.com is featuring Domo in its online animation creation tool. The new option will allow users to create their own animation with Domo and his friends.

Source: Adweek via ICv2

Image © NHK-TYO


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