News Japan's Video, Anime Sales Drop Further in 2009's 1st Half
posted on 2009-09-09 15:57 EDT
On Tuesday, the Japan Video Software Association announced its survey results on Japanese video software sales for the first half of 2009. The overall market, which includes DVDs, Blu-ray Discs (BDs), UMDs, and video cassettes, amounted to 127.731 billion yen (about US$1.381 billion). That is 90.3% of the sales in the same period last year — a drop of almost a full tenth in sales. Despite its declining sales, the DVD format is still the overwhelming bellwether with 93.1% of the video software market.
The sales of Japanese animation DVDs for general audiences was 22.447 billion yen (US$242.6 million), or 91.2% of the sales in the same period last year. This is the latest annual drop in the segment; sales in the first half of 2008 had been 88.1% of the sales in the first half of 2007. Still, anime continues to be the largest segment of overall DVD sales, with 30.4% of the yen spent and 24.1% of the raw number of releases sold. However, less anime DVDs were rented — 88.1% of last year's total.
Now that last year's Blu-ray Disc/HD DVD format war is a fading memory, BD sales jumped 386.8% to 8.443 billion yen (US$91.2 million). 1,744,105 copies were sold — an increase of 312%. BDs now represent 6.6% of the overall video software market by yen spent, and 4.5% by copies sold. Anime dominated BD sales with a 56.6% share; last year, it was only 20.9% of the market. However, only 32.7% of the BDs rented were anime.
Source: AV Watch
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