News Chibi Maruko-chan Ads Warn Elderly About Fraud
posted on 2012-11-05 19:00 EST
The Tokyo Metropolitan Police Department is collaborating with the Chibi Maruko-chan television anime series for a new public awareness campaign to warn the elderly about remittance fraud. The campaign is launching a series of ads featuring the Chibi Maruko-chan character Tomozō Sakura.
The police are using the grandfather character from the iconic series because elderly people will recognize the character. Children of the elderly who are taking care of their parents will also recognize the character.
The campaign launched on November 1 and will run throughout the month. Commercials featuring Tomozō will air on monitors on train lines, and 10 buses will feature the campaign on wraparound decorations on the outside of the buses.
The police have launched three different commercials, which each have a 15-second version and a 30-second version (On the linked website, click on the links to the right of the first three images to view the six ads). The three commercials are titled "Be Careful of Remittance Fraud," "Protecting a Parent from Fraud is a Child's Duty," and "Even Nice Conversations Have an Underside." In each commercial, Tomozō composes one of his signature haiku to express his thoughts and help viewers remember to be wary of fraud.