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Love Live! Anime's 2nd Full Promo Streamed

posted on 2012-12-31 09:00 EST
January 6 premiere for story of girls who become idols to save their school

Lantis began streaming the second full promotional video for the Love Live! television anime on Monday.

NIS America describes the story:

Otonokizaka High School stands on the border of three cities: Akihabara–a pop culture mecca that's evolving by the minute; Kanda–a conservative, cultured city where history and tradition reign supreme; and Jinbo–a quiet area reserved for a more mature, sophisticated population. Amidst this culture clash, the school now faces closure due to the enrollment of fewer and fewer students.

With the school planning to close within three years, nine female students come together with one thing in mind—form a pop idol group to revive the school's popularity and keep it from shutting down. “In order to protect our beloved school, there's only one thing we can do...become pop stars!”

Their goal is simple: Become an overnight sensation and use their nationwide media exposure to promote their school and bring in a wave of new students to the ailing area. A simple but solid plan, they figure. Naturally, they're nervous and wonder if this plan can really succeed, but for better or worse their new journey has begun...

“All we can ask for is just a tiny bit of support from you. We truly believe that with your help, we can change the world around us. We will make our dreams come true!”

In 2010, the anime studio Sunrise, Lantis, and ASCII Media Works' Dengeki G Magazine launched Love Live! as a self-described "ultimate user-participation project" which lets its fans vote on the future of the fictional idols. A series of music CDs and animated music videos then followed. The members of the project announced this past February that an full anime series has been green-lit for next year.

The series will premiere in Japan on January 6. The media service Crunchyroll will begin streaming on January 8 at 11:00 a.m. EST. NIS America has licensed the series for North American release.

A Love Live! event booth will promote the project in Tokyo's Akihabara Station on January 5 and 6. The booth will screen both the anime's latest promotional video and live concert footage.


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