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Nintendo Claiming Ad Revenue for YouTube Game Videos

posted on 2013-05-19 11:52 EDT

Nintendo is claiming ad revenue generated from video content featuring its games on the streaming service YouTube. The company is not looking to block the videos, but instead place ads around them that would generate revenue for the company instead of the videos' posters.

The videos would include those uploaded by Let's Players (LPers), individuals who upload their personal game playthroughs.

Nintendo offered the following statement:

As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.

Sources: Game Front, GameSpot


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