4Kids Launches 4Sight Licensing Solutins

Apr 18th 2006
NEW YORK--April 18, 2006--4Kids Entertainment, Inc. (NYSE: KDE - News) today announced the formation of a new subsidiary, 4sight licensing solutions, inc., to specialize in the marketing and licensing of brands geared primarily to adults, teens and "tweens."

Headquartered in 4Kids Entertainment's New York offices, 4sight licensing solutions will focus on brand building through targeted licensing and promotional activities. 4sight will take the lead in the branding efforts for existing brands that 4Kids currently represents, such as the Royal Air Force, the American Kennel Club and the Cat Fanciers' Association. Additional brands will be added to the 4sight stable with the ultimate goal of becoming a leader in the licensing and brand building of properties targeting an older demographic than what 4Kids currently specializes in.

"We have built an impressive roster of captivating and successful children's entertainment properties," said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven."

About 4Kids Entertainment

Headquartered in New York City with an international office in London, 4Kids Entertainment, Inc. (NYSE: KDE - News), is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

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