Viz Media Announces One-Time Download Exclusive of Death Note Anime Trailers at New York Comic-Con

Feb 15th 2007
VIZ MEDIA ANNOUNCES ONE-TIME DOWNLOAD EXCLUSIVE OF DEATH NOTE ANIME
TRAILERS
AT NEW YORK COMIC-CON

Visitors To Viz Media Booth (#619) Invited To Screen Two Trailers Of
Hit Series On Web-Enabled Cell Phones

San Francisco, CA, February 15, 2007 – Viz Media, LLC (Viz Media),
one of the entertainment industry's most innovative and comprehensive
publishing, animation and licensing companies, is making available
exclusively at the 2007 New York Comic-Con cell phone downloads of
promotional trailers for the popular DEATH NOTE anime series. The 2007 New York
Comic-Con show takes place from February 23-25 at the Jacob K. Javits
Convention Center in New York City.

Two DEATH NOTE trailers will be available on a one-time-only basis for
cell phone downloads exclusively during the New York Comic-Con show.
The first trailer will be available Saturday, February 24th, and the
second on Sunday, February 25th. Visitors should come to VIZ Media’s
booth #619 to download the content to their Bluetooth-enabled cell phone
or to get a code to enter through their cellular service provider.
Standard text message and other phone charges will apply.

VIZ Media’s announcement marks the first time this well-known
Japanese anime property is being made legally available to U.S. audiences for
download. According to Viz Media executives, new and authorized
download-to-own technology will facilitate the delivery of anime content
legally, securely and with vivid clarity. A DVD release of DEATH NOTE is
also planned for US release and will include an English dub as well as
subtitles, special packaging and possibly collectible premiums. DEATH
NOTE, a Japanese graphic novel rated for older teens, is based on the
Shueisha manga series of the same name and is currently one of the hottest
anime titles in Japan. Published in North America by Viz Media, it
depicts the adventures of Light Yagami, an ace student with great prospects
but who is bored out of his mind. All of that changes when he finds the
Death Note, a notebook dropped by a rogue Shinigami death god. Any
human whose name is written in the notebook dies, and Light vows to use
the power of the Death Note to rid the world of evil. But when criminals
begin dropping dead, the authorities send the legendary detective L to
investigate, and he is soon hot on the trail of Light, who must now
reevaluate his once noble goal.

“DEATH NOTE is one of the most popular and unique anime series
currently airing in Japan and Viz Media is excited to utilize the latest
technology to bring it to domestic audiences,” states Liza Coppola, Sr.
Vice President, Marketing, Viz Media. “Visitors to our New York
Comic-Con booth will be able to download two exclusive trailers right to
their cell phones and catch a glimpse of the action and vivid animation
that have made this title a hit. Technology has enabled significant new
advances in content delivery that eliminate time and distance barriers,
and Viz Media is committed to utilizing them to their fullest potential
to raise the anime experience to the next level. As a result, we look
forward to DEATH NOTE continuing to be a fan favorite in a variety of
new and established formats!”

About Viz Media, LLC
Headquartered in San Francisco, CA, Viz Media, LLC (Viz Media), is one
of the most comprehensive and innovative companies in the field of
manga (graphic novel) publishing, animation and entertainment licensing of
Japanese content. Owned by three of Japan’s largest creators and
licensors of manga and animation, Shueisha, Inc., Shogakukan, Inc., and
Shogakukan Production Co, Ltd. (Sho-Pro Japan), Viz Media is a leader in the
publishing and distribution of Japanese manga for English speaking
audiences in North America and a global licensor of Japanese manga and
animation. The company offers an integrated product line including,
magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs,
audio soundtracks and develops and markets animated entertainment from
initial production, television placement and distribution, to merchandise
licensing and promotions for audiences and consumers of all ages.
Contact Viz Media at 295 Bay Street, San Francisco, CA 94133; Phone
(415) 546-7073; Fax (415) 546-7086; and web site at www.VIZ.com.

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