MySpace and TOKYOPOP Team Up to Premiere Four New Shows

Jul 16th 2007
World's Leading Manga Entertainment Brand Inks Content Deal
with World's Leading Lifestyle Portal for Exclusive Premieres

Los Angeles, CA (July 16, 2007)— MySpace and TOKYOPOP today announced a partnership to premiere four exclusive new shows based on TOKYOPOP's hit manga series I Luv Halloween, A Midnight Opera, Bizenghast and Riding Shotgun. Featuring music from the latest underground acts and cutting edge digital animation from Asian CG powerhouse Menfond Electronic Art, pilot episodes will air the week of July 16, 2007, with subsequent episodes running weekly thereafter. MySpace and TOKYOPOP are strategically launching a TOKYOPOP-branded profile (http://www.myspace.com/tokyopoptv) to host and deliver the shows to create a unique one-on-one relationship with MySpace users.

"We're always looking for ways to deliver unique and innovative content to our community," said Shawn Gold, senior vice president of marketing for MySpace. "Based on the demand for Manga content on the web, we expect the TOKYOPOP profile to speak to users who want to discover and share these exclusive videos."

According to Stu Levy, TOKYOPOP CEO and Chief Creative Officer: "TOKYOPOP is dedicated to revolutionizing the old school image of comic books by combining the fresh East-meets-West aesthetic of manga with cutting edge delivery platforms. MySpace is the perfect partner to premiere innovative entertainment to a global youth audience."

In a word from Marc Honorof, Managing Director of TOKYOPOP Digital: "The MySpace audience fits TOKYOPOP's demographic to a T. Our four new shows were made specifically for this medium and are the seeds of today's tech-savvy generation's entertainment landscape."

About the programs:

I Luv Halloween – Based on the original manga by Benjamin Roman and Keith Giffen and featuring an original score by Ben Chan, these are the misadventures of a group of particularly disturbing trick-or-treaters as they go about their macabre business one Halloween night.

Riding Shotgun – Based on the original manga by Nate Bowden and Tracy Yardley with music by Far East Movement and Interceptor, this is a poignant and irreverent comedy depicting an average day for a hit man who's short on cash.

A Midnight Opera – Based on the original manga by Hans Steinbach and featuring music by Hibria and Carbon 9, here is the tale of Ein DeLaLune. Tragic and beautiful, Ein has exploded onto the Paris music scene with his Goth metal band. But Ein is no overnight sensation—he has a lasting advantage over other Goth music powerhouses—he's undead, a fact he's kept hidden for centuries.

Bizenghast – Based on the original manga by M. Alice LeGrow with music by Divine Madness and Kissing Violet, this is the story of a young girl named Dinah who moves to the forgotten town of Bizenghast, where she uncovers a terrifying collection of lost souls that leads her to the brink of insanity.

TOKYOPOP also maintains profiles on MySpace Comics where fans get more detailed information on I Luv Halloween, A Midnight Opera, Bizenghast and Riding Shotgun, as well as TOKYOPOP's library of popular manga series.

Comic book fans can also learn more by visiting the official MySpace Comic Books profile (www.myspace.com/comicbooks ). This profile is the official community for manga, graphic novels and comic books on MySpace, where fans and friends of MySpace Comic Books can find the latest comic book news, interviews, special features, contests, exclusives and more. MySpace Comic Books spotlights the most exciting projects, creators and events in the industry including user generated comics by MySpace members themselves.

About TOKYOPOP

TOKYOPOP is hailed as a leading youth-oriented entertainment brand and an innovator of manga creation, with a revolutionary artistic vision that transcends countless platforms. From the introduction of the first-ever extensive manga publishing program in North America, to the development of its manga-originated intellectual properties into film, television and digital entertainment, TOKYOPOP has changed the way teens experience pop culture. The company's global reach has expanded to Europe and Asia, with recent offices opening in the UK and Germany and partnerships in Australia and China, in addition to its original Los Angeles and Tokyo operations. With millions of fans logging onto www.TOKYOPOP.com, reading its books, and watching its DVDs and television programs, TOKYOPOP's award-winning catalogue of licensed and original properties has made the company a visionary in an ever-growing teen entertainment marketplace. Visit www.TOKYOPOP.com for additional information.

About MySpace.com

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Austria, Latin America and the United Kingdom.

*Among the top 2000 domains comScore Media Metrix, June 2007. For more information on comScore Networks, please go to http://www.comscore.com.

**The last month for which data is available

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