Society for the Promotion of Japanese Animation Hires Experient

Nov 14th 2007

Anime Expo® Attendees to Save Money, Save Time, Register Online

Anaheim, California (November 14, 2007) — The Society for the Promotion of Japanese Animation (SPJA), has signed on ExperientTM as the official company overseeing the development and implementation of a brand new pre-registration and on-site registration system for the highly acclaimed Anime Expo® convention. More information can be found on the website www.spja.org .

Announced as a member of the first annual “CMI 25” list (compiled by Penton Media's Corporate Meetings & Incentives® magazine, the leading information source for the corporate meetings and events industry) of the industry's largest and most influential full-service independent meeting and incentive travel management companies, Experient will oversee and streamline Anime Expo®'s pre-registration and on-site registration systems. "Due to the significant success and growth of Anime Expo®, Experient's Southern California account management team was confident that our collaboration could be quite beneficial to everyone," said Andy Smith, Vice President Independent Agent Channel for Experient. "Since our involvement with this organization began, the relationship has allowed us to significantly leverage our respective purchasing powers in the hospitality industry to control costs, manage risks, and implement cutting edge attendee management solutions for Anime Expo®'s, 50,000+ attendees beginning in 2008."

Experient's full-service registration support for Anime Expo® includes:

· A seamless full-service process including an online pre-registration site with customized registration pages, group reservation options, hotel reservations and self service in registration changes
· “Scan and go technology” which pre-registered attendees will be able to print a bar code confirmation and have a separate entrance to receive their expo credentials quickly and easily
· Access to the Experient Call Center with professional representatives to help with questions and concerns regarding the housing and registration process
· Consultation and implementation of on-site registration to include line placement and equipment set up
· 100 registration stations, including 60 manned stations and 40 self registration kiosks
· Experient registration personnel on site to assist and help manage the registration process

Anime Expo® Registration Division Head Elizabeth Wang states, “We are very excited to be using this new registration company which will make the registration process much easier and faster for attendees. That way attendees can spend their time attending events instead of waiting in line.”

About Society for the Promotion of Japanese Animation The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans. This organization is more popularly known by its entertainment property – Anime Expo®. More information can be found at its website (www.spja.org ).

About Experient Experient is the source for integrated meeting and event solutions. With a vision to perfect the event experience and a mission to help bring people together to drive business, Experient has joined together the three leading event services companies (Conferon, ExpoExchange and ITS) into one centrally managed resource for full-service, customized registration, housing, event management and lead retrieval support. This year Experient will help create memorable experiences for more than 3.3 million attendees at more than 3,000 events and will drive purchasing of more than 4.72 million hotel room nights. For more information, contact Experient at www.experient-inc.com or email Becky Stanley at [email protected]

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Anime Expo®/SPJA's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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