CraveOnline Acquires MyAnimeList - World's Largest Anime & Manga Social Networking Site

Aug 4th 2008
LOS ANGELES, Aug. 4 -- CraveOnline.com () a leading lifestyle destination for men featuring video, movies, TV, music, sports, games, cars, humor and more, announced today that it has acquired MyAnimeList (), the world's largest anime & manga social networking site with over 10,000 members signing in daily.

Founded in 2006, MyAnimeList was created to give users an immediate and easy way of cataloging their anime or manga collection. The site allows users to create a profile, connect with other enthusiasts and provide detailed information on anime or manga characters, plot line and more. The catalog of over 4.4 million anime and 775,000 manga user based entries on the site make MyAnimeList the largest of its kind online.
In addition the site provides members the ability to create their own club or join existing ones, start a blog, check anime compatibility rating with other members, receive email notifications on newly released episodes and read a variety of anime and manga reviews.

"MyAnimeList continues to bolster CraveOnline's leadership position in the highly competitive online male youth market," stated Mike Dodge, SVP/General Manager of AtomicOnline. "The acquisition appeals to AtomicOnline's growing family of quality owned and operated affinity properties."

About CraveOnline.com
CraveOnline.com () is a leading lifestyle destination for young men ages 18-34 and also serves as the demographic/psychographic hub for a family of other male-centric web properties featuring video, movies, TV, music, sports, games, cars, humor and more. As one of the fastest growing destinations on the web with sites like ComingSoon.net, Sherdog.com, ActionTrip.com, Superherohype.com and SpikedHumor.com. CraveOnline attracts over 36 million unique visitors per month, and is larger than leading competitor Heavy Networks and twice the size of Maxim. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Recent brand advertisers include Kohl's, Intel, Scion, PlayStation, NBC, Harley Davidson, Hanes, Wrigley, Burger King, Axe, 20th and Century Fox. The company is based in Los Angeles with sales offices in New York, Chicago and San Francisco. CraveOnline is part of AtomicOnline (), a diversified online media company.

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