Crunchyroll Plays Its Hand with Simulcast of Chihayafuru

Oct 5th 2011

San Francisco, Calif. (October 4, 2011) – This season Crunchyroll's got a new card up its sleeve with the simulcast of Yuki Suetsugu's serialized manga-turned-anime, CHIHAYAFURU. Influenced heavily off the Japanese card game – karuta – CHIHAYAFURU sets to deal out some strong hands every Tuesday starting on October 4 at 10:30 am PST. More information can be found on www.crunchyroll.com/chihayafuru.

CHIHAYAFURU will be available in the following territories: United States, Canada, United Kingdom, Ireland, South Africa, Australia and New Zealand.

Crunchyroll's Senior Brand Manager Michelle Hwang said, “What makes anime amazing is the ability to integrate simple, yet inherent elements of Japanese culture into a serialized animated form and watch it spread throughout the world. We are excited to see CHIHAYAFURU do exactly that and help spread more parts of Japanese culture throughout the world.”

“Chihaya Ayase is a sixth grader whose dream is for her older sister to become the top model in Japan. But one day, a transfer student, Arata Wataya, tells her that her dream should be about herself. Arata's dream is to become a famous competitive Karuta player. Chihaya is somewhat shocked when she sees how intense the normally reserved Arata gets about the card game. Eventually, she and her childhood friend Taichi Mashima find themselves being captivated by Karuta. Arata is thrilled by Chihaya's talent and extraordinary hearing, as well as the fact that he has friends to play Karuta with now, but they are forced to go their separate ways after graduating from grade school.

Four years later, Chihaya enters high school and discovers that Arata, who returned to Fukui, no longer plays Karuta. However, she believes that if she continues to play, they will one day be reunited. And so, she and Taichi start a Karuta club at Mizusawa High School.”

Episodes can be accessed from Crunchyroll.com.

Crunchyroll premium members will have access to the largest anime and drama selection, same-day access for simulcasted titles, no advertisements and up to 720p quality. More information about the Crunchyroll membership plan can be found at: www.crunchyroll.com/freetrial/

About Crunchyroll, Inc.

Crunchyroll is a leading global video network and developer of social media applications for Japanese anime and Asian media. Through applications like Crunchyroll for iPhone, iPad, Android, TV set-top boxes, affiliate websites and its own streaming website, Crunchyroll delivers officially-licensed content from leading Asian media producers directly to consumers.

Crunchyroll has offices in San Francisco, Calif. and Tokyo, Japan, and is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA). Founded in 2006, Crunchyroll is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, digital publishing leader Bitway and a group of angel investors representing some of the brightest and most successful entrepreneurs in Silicon Valley. More information can be found at www.crunchyroll.com.


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