Honest Tea Co-Founder Seth Goldman to Appear at the Baltimore Comic-Con

Sep 4th 2013

Honest Tea Co-Founder Seth Goldman to Appear at the Baltimore Comic-Con
Honest Tea to Sponsor the Harvey Awards


BALTIMORE, MARYLAND - September 4, 2013 -Baltimore Comic-Con is pleased to welcome Honest Tea co-founder Seth Goldman for his only comics event appearance of the year as he talks about his new book, Mission in a Bottle: The Honest Guide to Doing Business Differently-and Succeeding. Co-written by Barry Nalebuff and drawn by Sungyoon Choi (American Widow), Mission in a Bottle tells the story of how two guys attempted to launch a mission-driven business that offered a healthier tea, taking it from brewing tea in their spare time to a multi-million dollar business sold in more than 100,000 outlets worldwide. It's both an innovative non-fiction comic and a funny, insightful business book.

Goldman will appear Sunday morning at 11 am in Room 305 to talk about the making of the book, the uses of nonfiction comics, and secrets of entrepreneurship in a panel moderated by The Beat and Publishers Weekly's Heidi MacDonald.

Goldman was profiled this week in the Washington Post, to discuss his many charitable activities and plans to start a business that offers healthier food. A resident of Bethesda, MD, Goldman is also the co-founder of Bethesda Green, a local sustainability initiative in Honest Tea's hometown. Bethesda Green has installed dozens of recycling bins in Bethesda, helped create a program for restaurants to convert their grease waste into biodiesel, and created Maryland's first green business incubator.

Mission in a Bottle was published this week by Crown Publishing and is available in bookstores everywhere.

The Harvey Awards are also pleased to welcome Honest Tea as a Gift Bag sponsor.

The latest developments can always be found on our website, Twitter, and Facebook pages.

This year's Baltimore Comic-Con will be held September 7-8, 2013. Convention hours are Saturday 10 AM to 7 PM and Sunday 10 AM to 5 PM. The ceremony and banquet for the Harvey Awards will be held Saturday night, September 7th.

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About The Baltimore Comic-Con
The Baltimore Comic-Con is celebrating its 13th year of bringing the comic book industry to the Baltimore and Washington D.C. area. With a guest list unequaled in the industry, the Baltimore Comic-Con will be held September 7-8, 2013. For more information, please visit www.baltimorecomiccon.com.

About The Harvey Awards
The Harvey Awards are one of the comic book industry's oldest and most respected awards. With a history of over 20 years, the last 7 in conjunction with the Baltimore Comic-Con, the Harveys recognize outstanding achievements in over 20 categories. They are the only industry awards nominated and selected by the full body of comic book professionals. For more information, please visit www.harveyawards.org.

About Mission in a Bottle:
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.


About Seth Goldman and Honest Tea

Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation's top selling organic bottled tea, and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, creating a platform for national expansion and helping to further the reach and impact of Honest Tea's mission. Ever since the enterprise was launched out of Seth's home, the company has been a mission-driven innovator, launching the first organic bottled tea (1999) and the first Fair Trade certified bottled tea (2003). Today all Honest Tea varieties are organic and Fair Trade certified. The company continues to be recognized for its mission-driven leadership, commitment to transparency, and unconventional marketing techniques.

In 2008 Seth co-founded Bethesda Green, a local sustainability initiative in Honest Tea's hometown. Bethesda Green has installed dozens of recycling bins in Bethesda, helped create a program for restaurants to convert their grease waste into biodiesel, and created Maryland's first green business incubator.

Seth currently serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, Happy Baby, and Repair the World. He also serves on the Honorary Board of Directors for Montgomery County Public Schools Education Foundation, is a member of the Trust for the National Mall Advisory Council, and sits on the Advisory Board of Net Impact. In 2011, Seth was appointed by Governor Martin O'Malley to the Maryland Economic Development Commission. He has also served on the boards of the Calvert Foundation, Environmental Leadership Program, Pennsylvania Certified Organic, and Somerset Elementary School Educational Foundation.

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