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Anime Festival Asia 2014 Shares Updates on Regional Plans and Collaborations with Key Industry Heavyweights

Anime Festival Asia to debut in Thailand as part of SEA's largest Popular Culture Festival in May 2015

Singapore, 4 December 2014 – Organisers of Anime Festival Asia (AFA), the region's most established experiential festival for Japanese Popular Culture, announced partnership plans for Thailand and Indonesia in 2015. As part of its regional expansion plans, AFA will partner BEC-Tero True Visions (BTTV), a joint venture company formed by Thailand's largest pay TV operator True Visions and the country's largest concert and live events promoter BEC-Tero - the organiser of Bangkok Comic Con, to jointly develop popular culture events in Thailand and the region starting 2015.

Industry Players Share Key Announcements for 2015
Organisers of AFA 2014 and industry players held a closed-door session today to share updates on the festival as well as plans for 2015. Key announcements include:

  • Sony Computer Entertainment Hong Kong Limited (SCEH) Singapore Branch: PlayStation is celebrating its 20th Anniversary and has unveiled the limited edition PlayStation®4 20th Anniversary Edition at the Press Conference. SCEH has also announced “PlayStation® 20th Anniversary Online Contest” whereby fans have to use their creativity to win a purchase pass to purchase the limited edition PlayStation®4 20th Anniversary Edition.
  • Anime Japan: Anime Japan 2015, to be held on 21st and 22nd March 2015, will work together with AFA to cross-promote and introduce AFA to visitors during the event. Anime Japan 2015 will feature a new area to target trade visitors keen to discuss business collaborations and programmes.
  • AFA: Partnership with BEC-Tero True Visions (BTTV) to grow the popular culture markets in Thailand and Indonesia. The partnership will see local events management company SOZO, one of the organisers for AFA, bring its expertise in J-pop content together with BEC-Tero True Visions (BTTV)'s expertise in Hollywood, Western, and Asian entertainment content, to present a festival showcasing the best of Eastern and Western popular culture. AFA Thailand 2015 X Bangkok Comic Con 2015 will take place at Bangkok International Trade and Exhibition Centre (BITEC) from 30th April to 3rd May 2015.

AFA 2014 Kicks off with its Largest Edition – 3 Days of Non-Stop Activities at Exhibition, Stage and Concert Grounds
Starting from 5 to 7 December 2014, AFA 2014 will span over 12,000 square metres, the largest in its seven-year history, spreading the festival activities throughout all 6 halls of Suntec Singapore Convention and Exhibition Centre's Level 4.

Key highlights of the region's premium J-pop and anime festival are:

  • I Love Anisong Mega Anime Music Concerts

  • With few tickets remaining for the I Love Anisong Mega Anime Music Festival, one of the key highlights for the festival, music lovers are set for 3 evenings of anime music fever with 13 veteran and up-and-coming anisong artistes and artiste groups returning to AFA's stage, or making their overseas debuts.
    The full artiste line-up for the AFA 2014 I Love Anisong Mega Anime Music Festival is:
    5th December: angela, Eri Kitamura, DJ Kazu, Yui Horie
    6th December: fripSide, The IDOLM@STER, LiSA, yanaginagi
    7th December: Eir Aoi, FLOW, GARNiDELiA, May'n, ROOT FIVE

  • Day Stage Activities

  • The Day Stage opens on 4th December's evening with a special Theatrical Screening of the Assorted Horizons, with a talk by acclaimed songwriter, composer and arranger, Revo. Visitors can look forward to special screenings of popular anime titles, and appearances by behind-the-scenes experts including directors and voice actresses.

    On 6 December, cosplay fans can witness history at the prestigious AFA Regional Cosplay Championship Finals, while on 7 December, the finals for the AFA 2014 Asia Anisong-singer Audition will be held.

  • Exhibition and more

  • An area of the festival grounds is dedicated to Niconico's off-line event, Niconico KUNIKAIGI (Japan Internet Culture Festival), as part of a collaboration between Anime Festival Asia and Niconico. Held outside Japan for the first time, visitors will be able to experience iconic scenes from top anime titles, including Attack on Titan Hands-on Trainee Soldier Try-outs, and Sword Art Online Nerve Gear Try-ons. Vocaloids will be projected on the dome screen on a planetarium, and 15 artiste and artiste groups well known in Niconico will make an appearance on stage.

    Shutterbugs and selfie lovers can look forward to a wide range of photo and video opportunities throughout the exhibition grounds. From activities on the mini stage to special sets, including life-size statues of top anime PSYCHO-PASS, will be available for photo-taking.

    Shoppers can look forward to exclusive merchandise from Akiba Town, as well as the Creators' Hub, which features over 80 booths (up from 60 in 2013) and includes original work from budding artists in the region.

    Experience the fun and Excitement of J-Wave Power, this Weekend
    Anime Festival Asia 2014 in Singapore is jointly organised by Japanese partners Dentsu Inc. & Zepp Live Inc, and Singapore-based organiser SOZO. The festival also lends support from partner company Crooner. The festival saw close to 85,000 local and overseas visitors with over 150 exhibitors in 2013.

    For more information on the festival and its programme schedule, members of the public can check out www.animefestival.asia and www.facebook.com/animefestivalasia.

    Anime Festival Asia 2014 Key Organiser Profiles:

    About SOZO
    Tapping on Japan's diverse wealth of entertainment content, SOZO has positioned itself to be the 'bridge', connecting Japan to SE Asia - by showcasing quality concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across South East Asia.

    Established in 2009, SOZO entertainment platforms include Anime Festival Asia, I Love Anisong, J-LIVE ASIA, Japan Music Festival and many more. Recent projects by SOZO includes solo concerts for J-Pop artistes such as Kyary Pamyu Pamyu, May'n, RADWIMPS, Mega-events like Miku Expo in Jakarta and many more. In 2014, SOZO moved forward with a capital alliance with one of Japan's largest talent management company HoriPro.

    For more information about SOZO, visit: www.sozo.sg

    About the Dentsu Group
    Dentsu is the world's largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 113 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its eight global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum—as well as through its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i.

    The Dentsu Group has a strong presence in 124 countries across five continents, and employs around 40,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu's agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

    Dentsu Inc.: www.dentsu.com

    Anime Festival Asia 2014 Key Organiser Profiles:

    About Zepp Live Inc.
    As one of the best international concert promoters in Japan, Zepp engages in planning and producing a variety genre of shows, festivals, and concerts both in Japan and overseas markets as an organizer or co-organizer.

    For more information on Zepp Live Inc. visit: http://www.zepp.co.jp

    Anime Festival Asia 2014 Partner profile:
    About CROONER
    CROONER was recently established in April 2013 to provide bridge marketing services, connecting fans in ASEAN with Japan contents. Heading CROONER is Chief Executive, Mr Haruhiko Miyano, who has also been involved in organising various past Anime Festival Asia events. CROONER also sells Japanese TV programs and Movies, consults Japanese production houses and co-produces Japanese contents for ASEAN markets.


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