Sanrio® Announces its Return to the 2023 Anime Expo®
LOS ANGELES – Sanrio®, the global lifestyle brand best known for Hello Kitty® and many more iconic characters, is making its return to Anime Expo at the Los Angeles Convention Center on July 1-4, 2023. Sanrio will bring the excitement to the convention with all-new activities, fan-favorite character guest appearances, expo exclusives and a special fan experience within the Sanrio and Hot Topic booth.
“Anime Expo is an event we eagerly anticipate every year. We are looking forward to bringing Sanrio fans a one-of-a-kind experience they can only find at this event, and connect with them live,” says Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In the spirit of Sanrio, we hope fans will make new friends, spread their love of Sanrio and continue to grow our community.”
Sanrio is teaming up with specialty retailer Hot Topic to deliver an interactive experience that fans will not want to miss. The 40' x 40' booth (#1400) will be transformed into a dark and sweet ‘My Melody x Kuromi Around the World Gift Shop’ inspired by Lolita fashion. Fans will have the opportunity to take photos sliding out of a life-size vending machine photo op, win supercute prizes at the claw machines, shop Hot Topic exclusive Sanrio merch, including the upcoming My Melody x Kuromi Lolita collection – available first at Anime Expo, and more! Throughout the four-day event, Sanrio icons My Melody and Kuromi will also make appearances at the Hot Topic booth from 12-3 p.m. PT daily.
Sanrio will also have a role in the star-studded kickoff of Anime Expo at the Welcome Ceremony on Saturday, July 1 from 10:30-11:30 a.m. which will feature Kuromi performing her special Greedy Greedy dance. She will be there to promote her #KUROMIFYTHEWORLD initiative which is meant to spread awareness of Kuromi's message of “Let's dream without fear!” and is aimed at increasing the number of Kuromies, all with the same goal of becoming the best version of themselves. To learn more about the #KUROMIFYTHEWORLD project, visit Kuromi.Sanrio.co.jp/en/ and follow @kuromi_project on Instagram.
As one of the main stars of the show, Kuromi will also participate in a #WhereisKUROMI promotion where she will pop up throughout the convention center on Saturday and attendees will be encouraged to find her and post on social media. More information about the promotion will be shared across Sanrio's social media channels at @Sanrio.
In addition, Kuromi is starring in her own short animation series, Kuromi's Pretty Journey, that launched on the official Hello Kitty and Friends YouTube channel on June 27, 2023. Introduced earlier this year in Japan, the 21-episode English-speaking version debuted with three episodes and will follow with one per week thereafter every Tuesday. Fans can stop by the booth to purchase one-of-a-kind Kuromi's Pretty Journey merchandise and participate in a special themed photo op.
Anime Expo attendees are also encouraged to visit the Hello Kitty Cafe Truck at the North Plaza where fans can shop merch including cafe-themed plush and apparel. Festiv'AX Japan will also be selling Hatsune Miku x Cinnamoroll collab merch in the South Hall lobby (SF10).
About Sanrio®
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.Sanrio.com and follow @Sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
“Anime Expo is an event we eagerly anticipate every year. We are looking forward to bringing Sanrio fans a one-of-a-kind experience they can only find at this event, and connect with them live,” says Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In the spirit of Sanrio, we hope fans will make new friends, spread their love of Sanrio and continue to grow our community.”
Sanrio is teaming up with specialty retailer Hot Topic to deliver an interactive experience that fans will not want to miss. The 40' x 40' booth (#1400) will be transformed into a dark and sweet ‘My Melody x Kuromi Around the World Gift Shop’ inspired by Lolita fashion. Fans will have the opportunity to take photos sliding out of a life-size vending machine photo op, win supercute prizes at the claw machines, shop Hot Topic exclusive Sanrio merch, including the upcoming My Melody x Kuromi Lolita collection – available first at Anime Expo, and more! Throughout the four-day event, Sanrio icons My Melody and Kuromi will also make appearances at the Hot Topic booth from 12-3 p.m. PT daily.
Sanrio will also have a role in the star-studded kickoff of Anime Expo at the Welcome Ceremony on Saturday, July 1 from 10:30-11:30 a.m. which will feature Kuromi performing her special Greedy Greedy dance. She will be there to promote her #KUROMIFYTHEWORLD initiative which is meant to spread awareness of Kuromi's message of “Let's dream without fear!” and is aimed at increasing the number of Kuromies, all with the same goal of becoming the best version of themselves. To learn more about the #KUROMIFYTHEWORLD project, visit Kuromi.Sanrio.co.jp/en/ and follow @kuromi_project on Instagram.
As one of the main stars of the show, Kuromi will also participate in a #WhereisKUROMI promotion where she will pop up throughout the convention center on Saturday and attendees will be encouraged to find her and post on social media. More information about the promotion will be shared across Sanrio's social media channels at @Sanrio.
In addition, Kuromi is starring in her own short animation series, Kuromi's Pretty Journey, that launched on the official Hello Kitty and Friends YouTube channel on June 27, 2023. Introduced earlier this year in Japan, the 21-episode English-speaking version debuted with three episodes and will follow with one per week thereafter every Tuesday. Fans can stop by the booth to purchase one-of-a-kind Kuromi's Pretty Journey merchandise and participate in a special themed photo op.
Anime Expo attendees are also encouraged to visit the Hello Kitty Cafe Truck at the North Plaza where fans can shop merch including cafe-themed plush and apparel. Festiv'AX Japan will also be selling Hatsune Miku x Cinnamoroll collab merch in the South Hall lobby (SF10).
About Sanrio®
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.Sanrio.com and follow @Sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
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