The department store ZOZOTOWN has begun selling
more Evangelion Hello Kitty merchandise, with their pre-orders for Evangelion Unit-01 Hello Kitty plushies and keychains. The plush will cost 2,100 yen (about US$24), and the keychain will cost 1,050 yen (about US$12). Both will begin shipping sometime in mid-March.
Japanese phone strap online retailer Strap-ya has begun selling
different Neon Genesis Evangelion-cosplaying Hello Kitty iPhone 5 cases. The transparent cases features Sanrio's Hello Kitty mascot herself dressed as Evangelion Unit-01, along with other designs of items and creatures from the series, including a Kitty-deformed version of an Angel. Both designs made out of poly carbonate, titled “Spear of Longinus” and “Second Apostle”, cost 1.980 yen (about $22).
Sanrio and Groundworks collaborated with Khara last year, selling various merchandise, including women's underwear, featuring Hello Kitty cosplaying as Rei Ayanami and Shikinami Asuka Langley.
Evangelion has done many collaborations with other companies, including tie-ins with glasses, water coolers, and eyedrops.
[Via Minna no Evangelion]