The department store ZOZOTOWN
has begun selling
more Evangelion Hello Kitty
merchandise, with their pre-orders for Evangelion
Unit-01 Hello Kitty
plushies and keychains. The plush will cost 2,100 yen (about US$24), and the keychain will cost 1,050 yen (about US$12). Both will begin shipping sometime in mid-March.
Japanese phone strap online retailer Strap-ya has begun selling
different Neon Genesis Evangelion
-cosplaying Hello Kitty
iPhone 5 cases. The transparent cases features Sanrio
's Hello Kitty
mascot herself dressed as Evangelion
Unit-01, along with other designs of items and creatures from the series, including a Kitty-deformed version of an Angel. Both designs made out of poly carbonate, titled “Spear of Longinus” and “Second Apostle”, cost 1.980 yen (about $22).
Sanrio and Groundworks collaborated with Khara last year, selling various merchandise, including women's underwear, featuring Hello Kitty cosplaying as Rei Ayanami and Shikinami Asuka Langley.
Evangelion has done many collaborations with other companies, including tie-ins with glasses, water coolers, and eyedrops.
[Via Minna no Evangelion]