News
Toonami Ratings Continue to Rise

posted on 2001-03-21 06:27 EST
Toonami ties with MTV for first place among all teens

Source: CNX Toonami Revolution
Referrer: Anime News Service

Toonami is continuing its powerful kids ratings trajectory, charting record year-to-date growth for all targeted demographics.

Through its exclusive action-driven schedule, Toonami has doubled its teen 12-17 ratings (1.6) while delivery is up 132 percent to an average of 255,000 teens, from the same period last year. Toonami is also tracking number one among males 12-17 in rating (2.0, up 67 percent) and in delivery (166,000, more than double last year) among all ad-supported cable supported networks. Among all teens, Toonami ties with MTV for first place in rating for its time period.

Toonami also has grown 43% over last year ratings with kids 9-14 (2.0), and 38% with boys 9-14 (2.9). Delivery for these target audiences also grew across the board; 67% both with kids 9-14 (339,000) and with boys 9-14 (255,000). Among the individual programs, top-performing Dragon Ball Z at 5 p.m. has averaged a significant 5.8 rating with boys 9-14 year-to-date. In fact, Dragon Ball Z is number one in its time period among boys 9-14, teens 12-17 and males 12-17.

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