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Cartoon Network Breaks Rating Records in 2001

posted on 2002-03-11 22:02 EST
Cartoon Network ended 2001 with multiple new records for ratings and delivery of target audiences, along with best-ever performances of original series premieres and annual programming specials. Among Cartoon Network's ratings highlights for 2001:

From a press release:

Cartoon Network ended 2001 with multiple new records for ratings and delivery of target audiences, along with best-ever performances of original series premieres and annual programming specials. Among Cartoon Network's ratings highlights for 2001:


Cartoon Network set new annual rating and delivery records-for both total day and prime time-with kids 2-11, kids 6-11 and adults 18-34.

The network posted the largest year-to-year net total day delivery increase of any ad-supported basic cable network with adults 18-34 (+52,000), tweens 9-14 (+57,000), kids 6-11 (+91,000), kids 2-11 (+127,000) and boys 9-14 (+45,000).

In prime time, Cartoon Network showed the largest prime time year-to-year net delivery gain of any ad-supported cable network with kids 6-11 (+114,000) and kids 2-11 (+163,000) and boys 9-14 (+38,000).

Cartoon Network was #1 for the year in prime time among ad-supported cable networks for kids 2-11 (4.1), kids 6-11 (3.8) and boys 9-14 (2.8) ratings.

Cartoon Network, with a 1.1 total day household rating, finished in third place among ad-supported cable networks for 2001.

In prime time, with a 1.7 household rating, Cartoon Network tied for second place (with TBS Superstation and USA) for the year among ad-supported cable networks.

In addition to its ratings highlights, Cartoon Network launched four new original series, created a new programming block that is boosting the network's appeal to adult audiences, and attracted record traffic to its Internet site, CartoonNetwork.com.


In September, Cartoon Network launched Adult Swim, a block of animation aimed at adults 18-34 airing two nights per week. Adult Swim features edgy comedies like Space Ghost Coast to Coast, Aqua Teen Hunger Force, Sealab 2021, The Brak Show , and Home Movies, as well as action programming like Cowboy Bebop.

With the help of Adult Swim, Cartoon Network jumped to #8 from last year's #10 ranking in total day delivery of adults 18-34 (178,000) among advertising supported basic cable services. Cartoon Network's performance with adults 18-34 out-delivers cable networks such as Comedy Central, FX, VH1, Sci Fi Channel, the Discovery Channel, E! and TV Land. Since its September 2 launch, Adult Swim has contributed to the strong growth of the network's adult 18-34 rating by posting 67 percent growth in ratings and 84 percent growth in delivery compared to 2000.


Toonami: Lockdown, a five-day interactive event airing September 17-21 on Cartoon Network, rocketed Toonami and CartoonNetwork.com to some of their best numbers to date, earning huge ratings and online traffic increases compared to last year. During the week-long event, the Toonami action-adventure programming franchise (5-7 p.m., ET, PT) earned a 2.5 overall household rating and averaged 1.9 million homes, representing the highest weekly rating and delivery ever for the Toonami programming block and network history. Nearly one million registrants participated in the online Lockdown game - CartoonNetwork.com's first ever multi-player, multi-level, role playing game. Users posted a record 72,034,659 page views for the week, a 186 percent increase vs. 2000's Total Immersion Event, Toonami: The Intruder.

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