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Cowboy Bebop Marketing Plan on 60 Minutes

posted on 2004-07-27 12:19 EDT
On July 25th 2004, 60 Minutes had a report on "undercover marketing," where undercover sales reps try to create hype regarding certain properties by discussing them in various arenas, including online message forums. One company and campaign featured in the report was SoulKool's Cowboy Bebop campaign. The online version of the report can be read here. Interestingly, SoulKool marketers have been banned from ANN's forum in the past. Thanks to Naru Tachikawa for this item.

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