News
D-Rights Acquires 34% Stake in Geneon Entertainment

posted on 2006-06-06 09:49 EDT
Part of far-reaching deal with Mitsubishi subsidiary

Geneon Entertainment will become a joint venture between parent company Dentsu and Mitsubishi Corporation subsidiary d-rights, a press release announced this morning. As part of the deal, d-rights will acquire a 34% equity stake in the company from Dentsu.

Dentsu, Geneon, and d-rights will also establish a ¥2 billion fund to invest in 15 to 20 anime works per year. Dentsu is contributing 30% of the fund, Geneon 20%, and d-rights 50%. The fund will first be used to promote Production I.G's Guardian of the Sacred Spirit internationally in 2007.

The deals are part of a new strategic alliance between Dentsu and Mitsubishi to produce and sell anime. From the press release: "Dentsu brings to this partnership significant capabilities in content and creative production in Japan, while Mitsubishi Corporation has built a strong track record in the export of Japanese animated works, particularly focusing on children's animation."

The release also notes a significant focus on developing "works for use in such new media as the Internet and mobile devices" through Geneon and the new investment fund.

discuss this in the forum (11 posts) |

bookmark/share with:
Around The Web