Anime Expo Hires 3rd-Party Company for Registration

The Society for the Promotion of Japanese Animation, the parent company of Anime Expo (AX), has announced that it has hired a third-party company to oversee registration starting in 2008. Experient's services will include a dedicated pre-registration site with group and hotel reservation options, a scannable confirmation form for quicker on-site processing of pre-registered attendees, 60 manned and 40 self-registration stations, and on-site and on-call support from Experient's personnel. Attendees have complained about waiting in registration lines for up to three hours or longer in recent years. AX, the largest North American anime/manga convention, announced that over 44,000 people attended the 2007 event.