News Pop Singer Namie Amuro Stars in Animated Music Video
posted on 2009-03-12 05:13 EDT
Two animated incarnations of the Japanese pop star Namie Amuro will star in a music video for her "Dr." song, which ships on March 18 along with her "Wild" single. It will be Amuro's first fully animated music video. The video's story is set in the year 3000 on an Earth that has been reduced to ruins by weapons of mass destruction and environmental destruction. An animated alter-ego of Amuro is the lone survivor who wants to restore the once beautiful planet. She attempts to "convey a message of 'world peace' that transcends time" to the 21st century through a time-slip. A girl living in the present (as represented by another alter-ego of Amuro) receives that message of world peace. The Natalie news website has posted images from the music videos.
Shūichi Satō is the video's creative director who is best known for his Vidal Sassoon ads in Japan. As the animation director, Junpei Mizusaki (Kouchuu Ouja Mushiking Super Battle Movie: Yami no Kaizou Kouchuu, Mardock Scramble, Princess Arete) supervised over 40 animators from several Japanese studios, including Kamikaze Douga (Dragon Quest games), Sunrise Ogikubo Studio (Akira, Steamboy), and Studio Jack (Pocket Monsters movies' backgrounds). The video lasts five minutes and 43 seconds. With their rallying cry ("compromise is death") as inspiration, the animation team finished the project in just one month.