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New Pokémon Manga to Run in Shonen Sunday Mag in March

posted on 2011-01-16 10:32 EST
Magazine aims at older audience than Pokémon's previous home, Corocoro Comic

Posters and flyers at the Jisedai World Hobby Fair Winter '11 event have announced on Sunday that a new manga series based on Nintendo's Pokémon games will launch in Shogakukan's Weekly Shonen Sunday magazine in March. The February issue of Tsukuru magazine had said last week that a Pokémon manga will run in Shonen Sunday this spring to expand the market. Pokémon manga have previously run in Shogakukan's Monthly Corocoro Comic magazine and related publications, which are aimed at younger readers than Shonen Sunday.

Corocoro Comic has bucked the industrywide trend and added readers, while Shonen Sunday's readership has eroded. For the past two years, Corocoro Comic actually garnered higher verified circulation numbers than its sibling publication; Corocoro Comic had 950,834 in 2010, compared to Shonen Sunday's 678,917.

The newest generation of Pokémon games, Pocket Monsters: Black and Pocket Monsters: White, launched in Japan last September, and Nintendo will ship them in the United States on March 6. Pocket Monsters: Best Wishes!, the anime based on these new Pokémon games, has been airing in Japan since September.

[Via Hachima Kikō]


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