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See an Evangelion Horse Run in 2 New Horse-Racing Ads

posted on 2012-10-21 09:35 EDT
"Eva-Impact" horse developed from thoroughbred DNA & Nerv technology

The Japan Racing Association (JRA) began streaming two new horse-racing commercials with an Evangelion horse hybrid on Sunday. Kotono Mitsuishi, the voice of the Evangelion anime's Misato, narrates these commercials as she did for the first ones and the Evangelion next-episode previews that inspired these ads:

The first ad, "A Horse's Battle, A Man's Battle," shows the "Eva-Impact" racing with real-life jockey Yutaka Take at the controls. "Eva-Impact" is an humanoid thoroughbred developed by JRA and Nerv as the "Final Battle Weapon Type Horse." Eva-Impact was born from the combination of Nerv technology and DNA extracted from legendary horses with a 150-year lineage. The fall of the Spear of Longinus triggered the development of this weapon.

The second new ad promotes next Sunday's Tennō Sho race as part of the Evangelion tie-in campaign called "JRA Instrumentality Project." The official site has a "u:MAGI" section that introduces the basics of horse-racing to newcomers. The u:MAGI section draws inspiration from the anime's MAGI supercomputer and uses "Synchro Rate" and other Evangelion keywords to explain horse-racing terms.


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