Anime Network's New VOD Deals Reach 500,000 New HouseholdsMay 7th 2007
ANIME NETWORK STRENGTHENS COMMAND OF VIDEO-ON-DEMAND SPACE WITH TWO NEW SVOD DEALS
Latest Carriage Agreements with Suddenlink and CCSA Build on Network's Growing Distribution
NCTA, Las Vegas, NV – May 7, 2007 – As the largest video-on-demand (VOD) offering in North America—available through over 30 MSO affiliates—Anime Network continues to grow its on-demand reach, signing new subscription video-on-demand (SVOD) carriage agreements with Suddenlink Communications and Canadian Cable Systems Alliance (CCSA). The carriage agreements, which add 500,000 new on-demand households, continue to build on Anime Network's sprawling distribution throughout North America.
"The strength of Anime Network's on-demand offering continues to be validated by our expanding carriage,” said Kevin McFeeley, the company's Vice President, Affiliate Sales & New Media, in making today's announcement. ”We are pleased to work with these new SVOD partners in not only reaching our established anime fan base, but also in simultaneously introducing our unique entertainment content to viewers who may have been aware of the cool addictiveness of anime programming previously."
A top-ten U.S. cable broadband systems operator, Suddenlink Communications will roll out Anime Network's 30-hour SVOD package in May to approximately 200,000 households in its major West Virginia systems for a subscription rate of $6.99 per month, and will offer those customers a free on-demand (FOD) sampling of two hours of Anime Network programming. Suddenlink also plans to include Anime Network's SVOD package in new VOD markets the company launches later this year and next.
Canadian Cable Systems Alliance (CCSA) will offer Anime Network's 30-hour SVOD package to 300,000 households served by its members, with rollout staggered throughout its membership across Canada.
With over 95% penetration to all VOD-enabled households, Anime Network continues to grow its distribution through multiple platforms, including 24/7 linear, VOD, mobile and other new media platforms.
About Canadian Cable Systems Alliance
CCSA is a purchasing group established by Canada's independent cable companies in 1993 and today is Canada's third largest buyer of English language television programming. Its membership has grown from a dozen founding members to more than 85 cable companies who serve over 900,000 television subscribers in communities from British Columbia to Newfoundland.
About Suddenlink Communications
Suddenlink Communications is a top-10 U.S. operator of cable broadband systems, supporting the information, communication, and entertainment demands of approximately 1.4 million customers. In a growing number of markets, Suddenlink offers digital TV, high-speed Internet, and telephone service for the home and office.
About Anime Network
Anime Network, a subsidiary of A.D. Vision, Inc. (parent company to ADV Films and Newtype USA), is America's #1 Anime Channel, reaching nearly 41 million households with thousands of hours of exciting, eye-catching serialized programming. Launched in North America in late 2002, Anime Network is the nation's top video-on-demand (VOD) offering, and is also available as a 24/7 linear channel in several U.S. markets. The network continues to broaden its national roster of multi-system operator (MSO) agreements, bringing the elusive 18–34, tech-savvy male demographic back to television and driving demand for additional digital services offered by MSOs. For more information, visit www.theanimenetwork.com.