The Licensing Machine (Panini Group) Will Premiere in Europe the New Fullmetal Alchemist Series on YouTube

May 15th 2009
New Full Length Episodes to Premier on YouTube
Modena - London May 15th 2009 – Following the worldwide success of the first FullMetal Alchimist series, THE LICENSING MACHINE, a division of the Panini group, announce the European online launch of the second series: Fullmetal Alchemist: Brotherhood. Starting on May 16, seven FullMetal Alchimist Brotherood episodes will be available and, beginning May 27, one new episode per week will be placed at the fingertips of Internet viewers.

Fullmetal Alchemist: Brotherhood debuts on Panini's YouTube channel (http://www.YouTube.com/FMABrotherhood) in premiere and, later, on websites of European broadcasters that ran the first series of the Anime.
“This is really an extraordinary event, we believe: it is the first time ever that it will be possible to see in Europe and via online streaming  almost at the same time of the  Japanese TV airing, the official episodes of a TV series in high-quality and subtitled in 11  languages!”, Giusy Panari –  Director of  The  Licensing Machine claims,  “A not-to-be-missed opportunity for all fans and a challenge for Panini made possible by the hard work of our team together with the YouTube colleagues as well as  the invaluable support of Aniplex Incorporation, who allowed  the pioneering and innovative project. This confirms the importance of making available high quality and official content on the web and for the benefit of its users.”
“We're thrilled that the Panini Group, through its Licensing Machine arm, has extended its relationship with YouTube to distribute a loved full-length series in a strategic way while leveraging tools that allow it to identify and manage its content” said Maria Ferreras, Strategic Partner Development Manager “YouTube's massive audience and unique ability for fans to engage with content through ratings, comments and video responses makes it the ideal place for people to watch Fullmetal Alchemist: Brotherhood.”  
THE LICENSING MACHINE (Panini Group) is using YouTube's Content ID technology to automatically control their rights on YouTube. Doing so both demonstrate an intelligent approach to making videos available on YouTube, while providing the company with a revenue opportunity.

Contacts:
THE LICENSING MACHINE: [email protected]
YouTube (Ufficio Stampa) Theoria: Mirka Ritelli ( "[email protected])

THE LICENSING MACHINE:
A division of Panini UK Ltd. representing TV, home video, promotional and merchandise rights.


Panini S.p.A.
The Panini Group, established almost 50 years ago in Modena, Italy with subsidiaries throughout Europe and Latin America, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children's magazines and manga in Europe and Latin America. In 2008, the Panini Group is expected to have sales of c 1 Billion US$. The company has distribution channels in more than 100 countries and employs a staff of over 700. Panini S.p.A., viale Emilio Po 380, 41100 Modena. E-mail: [email protected] For info www. Paninigroup.com


YouTube
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

© Panini S.p.A. All Rights Reserved

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