News
Hakuhodo Acquires Majority Stake in Marching Ants & Trigger Happy
posted on by Adriana Hazra
Entertainment news magazine Variety reported on Wednesday that Japanese advertising agency Hakuhodo Inc. has acquired a majority stake in Indian brand and entertainment agency Marching Ants & Trigger Happy (MA&TH) Entertainment Network Private Limited.
The company acquired a 51% stake in MA&TH.
Hakuhodo Inc. has been involved in the production of anime titles such as Akira, My Neighbor Totoro, Porco Rosso, and Whisper of the Heart. Its parent company Hakuhodo DY Group has 150 offices in over 20 countries. The company has had a presence in India since January 2000.
The Marching Ants Advertising brand agency was founded in 2001 and Trigger Happy Entertainment in 2007. MA&TH group has several clients including film producers, studios, streaming platforms, broadcast companies, and international brands.
Source: Variety (Naman Ramachandran)
