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A throng of over 50 Sadakos, including a larger-than-life Sadako, took over the Hachiko Exit intersection in front of Tokyo's Shibuya station on Sunday, the last day of Japan's Golden Week holidays.
Each Sadako was shown emerging from a flat-screen television, face-obscuring black tresses and all, as they marched through the neighborhood. Their outstretched hands grabbed at nearby passerbys, invoking fear (and laughter) in pedestrians and causing children to burst into tears.
The procession was led by a giant, larger-than-life Sadako being dragged on a trailer truck.
The parade of Sadakos was the latest promotion for Sadako 3D, The Ring franchise's first film in stereoscopic 3D. The film will open on Saturday, and the film's promotional campaign already featured Sadako 3D x Hello Kitty crossover items, Sgt. Frog "Sadako Keroro" mascot trinkets, Sadako tossing the first pitch at a ballgame, and Sadako transforming into an anime cat to teach filmgoers proper theater manners.
Source: Mainichi Shimbun's Mantan Web