Casshern Premieres

Nov 27th 2007
NEW YORK ANIME FESTIVAL, THE IMAGINASIAN THEATER, SUBWAY CINEMA,AND PARAMOUNT PICTURES PREMIERE
THE LIVE-ACTION ANIME CASSHERN

Norwalk, CT, November 27, 2007: The New York @Anime Festival (NYAF) today announced that the American theatrical premiere of CASSERN will take place at 10 PM on December 8, 2007 at The ImaginAsian Theater at 239 East 59th Street in New York City as part of the New York @Anime Festival. The premiere of CASSHERN is presented by Subway Cinema and Paramount Pictures and opens exclusively to @Anime Festival attendees.

CASSHERN, released in 2004 in Japan, features real actors and actresses in digital environments heavily manipulated in post-production to give the film the appearance of a "live-action @Anime." It is based on the 1973 @Anime Shinzo Ningen Casshern, the story of a slain soldier brought back to life to battle an army of super humans called the Neo-Sapiens. CASSHERN was written and directed by Kazuaki Kiriya and features an ending theme by Japanese pop star Hikaru Utada. In addition, two of New York @Anime Festival's guests, Shin-go (Guitarist of UNICORN TABLE) and Yasuhiro Koshi (Military Advisor for films including Battle Royale and Gozilla: Final Wars) each played a role in the production of the film -- Shin-go serving as the soundtrack's producer, and Koshi acting as military advisor. Both Shin-go and Koshi will speak during a special introduction before the premiere.

Tickets will not be sold to the New York @Anime Festival screening of CASSHERN. Instead, admission is exclusively and complimentarily available to anyone with a New York @Anime Festival badge. Fans need only to show their NYAF badge at the door to the ImaginAsian to attend this very special event.

Subway Cinema and Paramount Pictures will present a second screening on December 9 at the Independent Film Center open to the public.

The New York @Anime Festival is from the creators of the New York Comic Con, which sold out of Weekend and Saturday passes at its 2007 event earlier this year. NYAF recommends attendees purchase their tickets now from newyorkanimefestival.com or at one of its Official Ticket Vendors (Forbidden Planet, Image @Anime, Jim Hanley's Universe, Kinokuniya, Midtown Comics, St. Mark's Comics, and Toy Tokyo) to ensure entrance in December.

ABOUT SUBWAY CINEMA:
Subway Cinema is New York-based film programming, exhibition, and marketing collective, committed to increasing exposure and appreciation for Asia's genre cinema with year-round events and screenings. Subway Cinema's annual New York Asian Film Festival (NYAFF), launched in 2002, is America's leading festival of popular Asian cinema. To date, NYAFF has presented over 120 feature films from China, Hong Kong, India, Japan, Korea, Malaysia, Pakistan, Philippines, Taiwan, and Thailand. For more, visit subwaycinema.com.

ABOUT THE IMAGINASIAN:
The ImaginAsian is New York City's premier Asian American theater. Conveniently located in the Upper East Side of Manhattan, this film and entertainment center is solely dedicated to showcasing the exciting world of Asian and Asian American cinema and culture. From international box office smash hits to critically acclaimed independent films, it hosts the most diverse and highest-quality titles, hailing from the US and all over Asia. For more, visit theimaginasian.com.

ABOUT THE NEW YORK ANIME FESTIVAL:
The New York @Anime Festival takes place December 7-9, 2007 at the Jacob K. Javits Center in Midtown Manhattan and is organized by Reed Exhibitions, the creators of New York Comic Con. The New York @Anime Festival will showcase the best of @Anime pop culture, including the latest @Anime, manga, Japanese cinema, music, and games, and @Anime-influenced comics, animation, and films from around the world. The festival will feature exclusive and extensive screenings, a gala cosplay masquerade, sessions with the some of the biggest names in @Anime from Japan, Asia, and America, and explore the Japanese cultural experience with displays of both traditional and cutting-edge Japanese life.

The New York @Anime Festival is sponsored by ADV Films, Anime Innovation Tokyo, @Anime Insider, Anime Network, Anime News Network, AnimeNEXT, BookExpo America, Diamond Book Distributors, Entertainment Consumers Association, FUNimation Entertainment, ICv2, ImaginAsian, Kinokuniya Bookstores, License! Global, Manga Video, New York Comic Con, NEW YORK - TOKYO, Newtype USA, Publishers Weekly, Starz Media, THINK Corp, TOKYOPOP, Video Business, Viz Media, Wedge Holdings, Wizards of the Coast, and the World Cosplay Summit.

The New York @Anime Festival's Guests of Honor include Peter Fernandez, Corinne Orr, Kobun Shizuno, and Aimee Major Steinberger. The New York @Anime Festival's musical guests include HAPPYFUNSMILE, UNICORN TABLE, and Voltaire.

Further information and tickets can be found at www.newyorkanimefestival.com.

ABOUT REED EXHIBITIONS:
The New York @Anime Festival is operated by Reed Exhibitions, the world's leading events organizer. In 2006, Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held in 34 countries throughout the Americas, Europe, the Middle East, and Asia, and organized by 37 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses, and meetings. Its portfolio of over 460 events serves 52 industry sectors, including aerospace and defense, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewelry, manufacturing, marketing and business services, pharmaceuticals, property, publishing, security, sport and recreation, transport and logistics, and travel.

Working closely with professional bodies, trade associations, and government departments, Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2005, Reed Elsevier made adjusted profit before taxation of £1,002 million on turnover of £5,166 million.

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