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The official Japanese website of the Natsume Yūjin-Chō San anime series began streaming a 30-second promotional video this week. The new anime continues the story after the first two 13-episode anime series based on Yuki Midorikawa's Natsume Yūjin-Chō (Natsume's Book of Friends) ghost-story manga. The promotional video features the "Boku ni Dekiru Koto" opening theme song by the group HOW MERRY MARRY. The anime will premiere on July 4.
Takahiro Omori is once again directing the anime at the studio Brains Base. Also returning are character designer Akira Takata, monster designer Tatsuo Yamada, art director Yukihiro Shibutani, color setting artist Hiromi Miyawaki, director of photography Hitoshi Tamura, and editor Kazuhiko Seki. However, Sadayuki Murai (Mōryō no Hako, Boogiepop Phantom, Millennium Actress) will be the new series script supervisor.
The story revolves around Natsume, a boy who has been able to see ghosts since he was little. Unfortunately, humans shun him, and there is not much fondness between him and ghosts either. One day, he inherits a Yūjin-Chō ("Book of Friends") from his grandmother. The book is actually full of contracts that his grandmother made to trap ghosts. As one ghost after another shows up, Natsume tries to release or help them — even while many of them seek vengeance on him.
Crunchyroll streamed both of the previous television anime seasons outside Japan, and it ran the second season, Zoku Natsume Yūjin-Chō, as it aired in Japan. Viz Media is publishing the seventh volume of the manga in North America in June.
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