Crunchyroll and TV Tokyo Recruit Anime Fans to the Fairy Tail Wizards Guild

Oct 5th 2009

Anime Adaptation of Smash Hit Kodansha Manga Coming to Crunchyroll Same Day as Japan Starting October 12th as Premium Simulcast

San Francisco, CA and Tokyo, Japan (October 5, 2009) — Crunchyroll and TV TOKYO announced today the addition of FAIRY TAIL to Crunchyroll's Fall 2009 Anime Lineup. Adapted from the hit manga published in Weekly Shōnen Magazine by RAVE MASTER creator Hiro Mashima and animated by A-1 Pictures and Satelight, FAIRY TAIL features pop idol turned actress Aya Hirano in the lead role of Lucy Heartfilia. More information can be found at http://www.Crunchyroll.com/fairytail.

FAIRY TAIL has everything – action, adventure, comedy, and even wizardry,” said Rob Pereyda, Crunchyroll's Vice President of Licensing. “This is exactly the kind of title that excites both casual and hardcore anime fans alike, and there is no doubt that it will be a huge success.”

Otherwise not available due to licensing restrictions, FAIRY TAIL is specially presented on Crunchyroll for Anime Members, with each episode available one hour after Japanese broadcast and accessible 30 days thereafter. Title will be available in 720P high definition worldwide outside of Japan.

All fans can enjoy all content on the site for free, but Crunchyroll Anime Members benefits include higher quality streams of all shows (in some cases at 720p High Definition Video) with no advertisement and early access to all simulcast shows as early as one (1) hour after its Japan Broadcast. Crunchyroll Anime Membership costs as little as $5 a month and goes directly towards supporting Japan Animation companies. More information, including a two week free trial membership can be found at http://www.Crunchyroll.com/freetrial .

FAIRY TAIL joins over 20 other titles to form Crunchyroll's Fall 2009 Anime Lineup. Find out what else will be simulcasting at http://www.Crunchyroll.com/lineup today.

Title Synopsis:

FAIRY TAIL
The story follows a teenage girl named Lucy Heartfilla who is determined to join the notorious magical Fairy Tail Guild. During a daring rescue, she encounters Natsu who is part of the guild and eventually offers her a place. They become teammates performing various missions for the Fairy Tail Guild. Be prepared for an action-packed adventure!

About Crunchyroll
Crunchyroll is the largest online community and video site for the very best in Japanese Anime and Dramas from Asia. Crunchyroll's content is provided by Asian media leaders including TV TOKYO, Shueisha, d-rights, Fuji Creative Corporation (FCC), Media International Corporation (MICO), Pony Canyon, Yomiuri Telecasting Corporation, Toei Animation, Gonzo, Munhwa Broadcasting Corporation America and many others.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator within the Japanese anime industry and the only video service in the world to offer hit programs like NARUTO SHIPPUDEN, GINTAMA and many others online to its subscribers within one hour of its Japanese broadcast. Crunchyroll is a member of the Association of Japanese Animations (AJA) and the Licensing International Merchandisers Association (LIMA) and is funded by leading venture capital firm, Venrock. More information can be found at its website http://www.Crunchyroll.com .

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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