Hybe's Original Story Webtoon Summer Moon: The Quprids to Launch in Six Global Regions

SEOUL – October 20, 2025 – HYBE announced that its original story webtoon SUMMER MOON: THE QUPRIDS, created in collaboration with K-pop's new mischief-makers ILLIT, is expanding to six global regions and will be available in local languages.

SUMMER MOON: THE QUPRIDS will launch in the U.S., Taiwan, and Thailand on October 20, followed by Japan and Indonesia on October 21. A French release is scheduled for November.

The high school fantasy webtoon follows the adventures of five “magical girls,” inspired by the members of ILLIT. Reflecting the group's signature youthful energy and confident spirit, the series has received enthusiastic responses from readers and ILLIT fans since its Korean launch on August 4. It quickly rose to No. 3 on NAVER WEBTOON's trending chart, sparking global fan requests for officially translated versions.

“The strong support from readers prompted a swift global rollout,” stated HYBE. “We believe the success of previous HYBE original stories—including the DARK MOON series which surpassed 200 million views worldwide—has fueled anticipation for SUMMER MOON: THE QUPRIDS. We will continue to leverage the synergy between our artists and our content expertise to deliver immersive, story-driven entertainment experiences.”

About HYBE

HYBE Corp. (HYBE), rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company committed to innovating the music industry through boundless expansion. Through a diversified structure that encompasses the Label, Solution and Platform businesses, HYBE creates synergy across its core pillars to deliver enhanced fan experiences and drive cultural impact worldwide. Ever since, HYBE has been expanding its multi-label system including BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, YX LABELS, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group and Quality Control. In addition to the music business, HYBE established an integrated structure with its tech-driven future growth initiatives that creates concert, video content, game, original story and retail, as well as a platform business through Weverse, a global superfan platform. Composed of its global offices based in Korea, Japan, the US, Mexico, China, and India, the company works towards bringing innovative change throughout the global music industry. 

About HYBE ORIGINAL STORY

“HYBE ORIGINAL STORY” is a concept that refers to a unique story IP that HYBE is taking as a new challenge. It is connected to the artist's brand and message for music, but it goes beyond the limits of music, expanding its charms and possibilities as a story-based IP regardless of genre and format. In addition, it allows readers to be intensely immersed in the stories and enjoy them by casting artists in collaboration with the characters of each original story. The three original stories released in January 2022—7FATES: CHAKHO, THE STAR SEEKERS, and DARK MOON: THE BLOOD ALTAR—are linked to BTS, TOMORROW X TOGETHER, and ENHYPEN, respectively. In line with the above, CRIMSON HEART, released in November, and DARK MOON: THE GREY CITY, released in December, are linked to LE SSERAFIM and &TEAM, respectively. HYBE has presented webtoons and web novels based on HYBE ORIGINAL STORY on the NAVER WEBTOON platform. It plans to expand the business with content in various genres and formats, which goes beyond webtoons and web novels.

About ILLIT

ILLIT, consisting of five members—YUNAH, MINJU, MOKA, WONHEE and IROHA—is the first girl group from BELIFT LAB, formed through the survival show R U Next? in 2023. The name 'ILLIT' is the combination of the phrase 'I will,' representing an independent spirit and an adventurous will, and the pronoun 'It,' which stands to symbolize 'something unique.' The name highlights the five-piece act's potential for infinite possibilities and the anticipation for what the future holds. Continuing their unprecedented upward trajectory as the standout rookies of the year in K-pop, ILLIT scored their first entry on the Billboard Hot 100 just 22 days after the release of their debut album SUPER REAL ME, the album's lead single "Magnetic" reaching No. 91 on the chart.