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'Direct From the Source' - BOST Launches Anime Video-on-Demand Site

(TOKYO, Japan - November 26th, 2007) BOST Digital Entertainment today announced the launch of its online video service, BOST TV (www.bosttv.com). BOST TV's ambitious mission is to deliver premium Japanese Animation (anime) content to international audiences when and where they want it - direct from Japan.
 
"We are proud to announce the launch of the BOST TV service. We understand that the anime audience is an international market, and we would like to cater to the fans - direct from the source," commented Chou-Chun Fan, Chief Executive Officer of BOST Digital Entertainment.

"BOST TV provides premium anime content that will engage audiences and meet their rapidly growing demand for quality online video," stated Aaron Lai, President of BOST Digital Entertainment.

BOST TV has announced that it has signed licensing deals with Pony Canyon, Inc. and Milky Cartoon Co. Ltd., marking a major milestone in its mission to bring the best anime content from Japan. Titles available on the site at this time will include Hanbun no Tsuki ga Noboru Sora: looking up at the half-moon, Ballad of a Shinigami, and Keitai Shoujo.
 
Ballad of a Shinigami is a heart-warming tale that revolves around Momo the Shinigami, or god of death, and her black cat companion, who interact with the world of the living. Every time a human heart is touched by the Shinigami, the world is filled with kindness, and sadness...

Hanbun no Tsuki ga Noboru Sora focuses on the developing relationship between Yuuichi Ezaki and Rika Akiba. Both are teenagers who share the same hospital in Yuuichi's hometown. Yuuichi is drawn to her despite her unreasonable behavior. But when Rika confides in Yuuichi about her illness, he understands the reason for her willfulness: Rika doesn't have long to live.

Keitai Shoujo begins with Hiro Aida, an ordinary high school student with no girlfriend. Then one autumn day, he downloads a screensaver for his mobile phone. Suddenly, with a bright flash of light, his phone transforms into a little girl. The girl Rin proclaims, "If you don't find a girlfriend by Christmas, I will return to my world forever, and your mobile phone will disappear." Finding a girlfriend -with this mission Hiro's adventure begins with Rin. Keitai Shoujo is a unique offering in that it places the outcome of the story in the hands of its viewers.

To access BOST TV, simply visit www.bosttv.com. BOST TV supports major computing platforms such as Windows, Mac OS, and Linux, and is compatible with major web browsers (Internet Explorer, Firefox, Opera, Safari).


ABOUT BOST DIGITAL ENTERTAINMENT:

BOST Digital Entertainment Co., Ltd. specializes in Internet content delivery and is passionate about the quality content it aims to deliver. Targeting the global anime market as a whole, BOST provides professionally translated anime in a format that is suited for online streaming on its unique distribution system. Headquartered in the metropolis of Tokyo, BOST takes pride in providing exclusive anime content -direct from the source.

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