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Global Anime Market Grew 15% to Record 3.84 Trillion Yen in 2024
posted on by Egan Loo
The overall global anime market grew by 14.8% last year — the second highest annual increase (after 2019's increase of 15.3%). While the domestic market grew 2.8%, the overseas market grew by 26%.
2024 was the third year in which the overseas market (red in the graph below) was bigger than the domestic market (after 2020 during the COVID-19 pandemic and 2023).
AJA calculates the global anime market by including not just revenues from television, film, home video, and streaming releases, but also from merchandising, music releases, events, concerts, overseas licensing, and other related sources. The association distinguishes the larger overall anime market, from the smaller subset of revenues for just the companies directly involved in the production of animation.
Estimated revenues for the anime production side by itself grew by 9.1% to its highest-ever level at 466.2 billion yen (about US$3.025 billion). Revenues from the domestic portion (purple in the graph below) was 6.7% higher at 347.4 billion yen (about US$2.254 billion), and revenue from overseas (orange) was 16.6% higher at 118.8 billion yen (US$770.6 million).
Masahiro Hasegawa, the editor-in-chief for AJA's Anime Industry Report 2025, explained the lower annual increase in revenues on the production side by noting that there is a time lag of a few years before revenues from some sources, such as from overseas streaming, is reflected in the revenues for the production side.
On a related note, Naohiro Ogata, the director of Bandai Namco Filmworks' Gundam Strategic Business Group, noted during TIFFCOM that his company aims to increase the overseas share of revenues from screen releases from 25% in the fiscal 2023 year to 50% in the fiscal 2030 year.
Anime is part of the Japanese government's five-year action plan to double the annual entertainment sales overseas from an estimated 10 trillion yen (about US$65 billion) in 2028 to 20 trillion yen (about US$130 billion) in 2033. That is 3.7 times the sales in 2024 (6.044 trillion yen or about US$39 billion).
AJA will publish the full Anime Industry Report 2025 in early December. Among other functions, AJA is also one of the main sponsors of the AnimeJapan convention (pictured above).
Update: Graphs added.
Source: Association of Japanese Animations (AJA) at TIFFCOM, AJA's website
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