Poll: 40%+ of Japanese Male Teens Bought Animation CDs

posted on 2011-02-20 21:04 EST by Egan Loo
Industry group reports that half of those surveyed used YouTube to enjoy music

According to the "2010 Music Media User Survey" from the Recording Industry Association of Japan (RIAJ), 17.4% of those surveyed in Japan bought new animation CD singles between March and August of last year, and 11.6% bought new animation CD albums in the same period. In the same survey taken one year earlier in 2009, 18% bought animation CD singles, and 11% bought animation CD albums.

In particular, male students from middle school to college, as well as female middle school students, were heavy buyers of animation CDs. 53.7% of the male middle school students and 42.4% of the male high school students bought animation CD singles. By contrast, 28.4% of the female middle school students and 18.8% of the female high schools students bought animation CD singles. However, 30.2% of the female middle school students bought animation CD albums.

The RIAJ also reports that 1 out of 2 people (56.7%) and 1 out of 4 people (23.6%) used YouTube and Nico Nico Douga video services, respectively, to enjoy music during the March-August 2010 period. In addition, 1 out of 4 people had downloaded music files (24%) or music video files (26%) for free from a video-streaming site with a personal computer or mobile phone. By contrast, only 5% and 4% reported using peer-to-peer networks to download the same kind of files for free.

Despite the rising use of online services for music, 58.2% of the respondents still visited CD shops, compared to 44.4% who visited electronic commerce sites for CDs. (36.0% visited both.)

The data does not distinguish between Japanese animation CDs and overseas animation CDs. RIAJ conducted the nationwide survey online with a sample size of 5,046.


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