News Poll: 40%+ of Japanese Male Teens Bought Animation CDs
posted on 2011-02-20 21:04 EST by Egan Loo
According to the "2010 Music Media User Survey" from the Recording Industry Association of Japan (RIAJ), 17.4% of those surveyed in Japan bought new animation CD singles between March and August of last year, and 11.6% bought new animation CD albums in the same period. In the same survey taken one year earlier in 2009, 18% bought animation CD singles, and 11% bought animation CD albums.
In particular, male students from middle school to college, as well as female middle school students, were heavy buyers of animation CDs. 53.7% of the male middle school students and 42.4% of the male high school students bought animation CD singles. By contrast, 28.4% of the female middle school students and 18.8% of the female high schools students bought animation CD singles. However, 30.2% of the female middle school students bought animation CD albums.
The RIAJ also reports that 1 out of 2 people (56.7%) and 1 out of 4 people (23.6%) used YouTube and Nico Nico Douga video services, respectively, to enjoy music during the March-August 2010 period. In addition, 1 out of 4 people had downloaded music files (24%) or music video files (26%) for free from a video-streaming site with a personal computer or mobile phone. By contrast, only 5% and 4% reported using peer-to-peer networks to download the same kind of files for free.
Despite the rising use of online services for music, 58.2% of the respondents still visited CD shops, compared to 44.4% who visited electronic commerce sites for CDs. (36.0% visited both.)
The data does not distinguish between Japanese animation CDs and overseas animation CDs. RIAJ conducted the nationwide survey online with a sample size of 5,046.