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GDH Announces P2P Distribution of Animation Titles

Evaluating effectiveness of P2P system through charged distribution
GDH K.K. (Head Office: Shinjuku-ku, Tokyo, CEO: Shinichiro Ishikawa, Securities Code: TSE Mothers 3755, hereafter GDH) has announced that animation titles produced by its subsidiaries GONZO K.K. (Head Office: Nerima-ku, Tokyo, Managing Director: Junji Fujita, hereafter GONZO) and GONZO Rosso K.K. (Head office: Shinjuku-ku, Tokyo, Managing Director: Hideki Moriya, hereafter GONZO Rosso) will be distributed online via P2P* network for a limited period.

GDH will provide SPEEDGRAPHER, and a new title to be released in the coming spring, The Tower of Druaga: The Aegis of Uruk -, both of which were produced by GONZO, and Project PAPO produced by GONZO Rosso on its exclusive website (bb.gonzo.co.jp) using “SkeedCast,” a platform for digital content distribution developed by DREAMBOAT Co., Ltd (Head office: Kyoto-shi, Kyoto, CEO: Kei Mima). This venture will serve to evaluate how the utilization of P2P networks can contribute to reduction of server load and costs, and to assess the feasibility of P2P file sharing scheme as a new business model by distributing not only promotional footage but also animation episodes for a fee.

In response to the expansion of Internet/broadband usage and the resulting advance in video distribution technologies, GDH will continue to experiment new video distribution systems that allow delivery of high resolution/quality content, and explore effective application of online network.

This distribution service is provided to assist a deductive experiment conducted by the “P2P Network Experiment Council” supported by the Ministry of Internal Affairs and Communications.

[About the P2P distribution deductive experiment]
Period: approx 1 year from Dec. 26, 2007
URL: bb.gonzo.co.jp

Title Length per episode/
number of episodes Price (per episode) DRM**
Standard Definition
(1MB) High Definition
(3MB) Ultra High Definition
SPEEDGRAPHER 24 eps x 30 min JPY 1,000 JPY 1,500 N.A. Download-to-own/
(special offer price,
available until Jan. 31, 2008) 24 eps x 30 min JPY 500 JPY 750 N.A. Download-to-own/
Project PAPO 7 eps x 2.5 min JPY 150 JPY 150 JPY 150 Download-to-own/
The Tower of Druaga Trailer
(Streaming only) Free of charge Free of charge N.A. Download-to-own/
* P2P (Peer-to-Peer) is a type of computer network in which data is transmitted directly between participants of the network as opposed to conventional networks in which clients access the network through servers.
** DRM (Digital Rights Management) collectively refers to technologies that protect the copyright of content that take the form of digital data, and restrict or control usage or copying of such property.

[About the P2P Network Experiment Council]
The P2P Network Experiment Council (Chairman: Tohru Asami, Professor, Graduate School of Information and Technology, University of Tokyo, Secretariat: Foundation for MultiMedia Communications) was established on August 9, 2007 with the support of the Ministry of Internal Affairs and Communications, for the purpose of further advancing social understanding towards P2P file sharing, conducting technical research, and identifying issues that need to be addressed in the near future, and is currently conducting various experiments on distribution services that utilize P2P technologies.
For additional information, visit: http://www.fmmc.or.jp/P2P/about.htm (Japanese only)

[About DREAMBOAT Co., Ltd.]
Headquarters: Nakagyo-ku, Kyoto/President and Representative Director Kei Mima
Dreamboat co., ltd. was established in 2005 for the purpose of offering a new service model based upon P2P technology. SkeedCast, a secure digital content transmission platform centered around ASP service, includes SkeedCast Business as a B2B solution , and aims to set an industry-wide standard for high quality content delivery transmission.
For additional information, visit: http://www.dreamboat.co.jp/ (Japanese only)

[About GDH K.K.]
GDH is a globally-focused Japanese media company founded in February 2000. The group produces cutting edge entertainment for teens and young adults through its GONZO animation brand. Kids and family product is distributed through the GONZO FILMS and GONZINO brands.
GDH is a world leader in content development targeting both domestic and international audiences with Japan's trend-setting animation culture and, usually, GDH controls licensing management and international distribution for the content it produces.
For additional information, visit www.gdh.co.jp/english (for GDH) and www.gonzo.co.jp (for GONZO - Japanese only).
GDH group companies include GONZO Rosso K.K., GONZO K.K., Future Vision Music K.K., GONZINO K.K., GDH Capital K.K. and GK Entertainment K.K.
## Company names and service names in this document are trademarks or registered trademarks of their respective owners. ##
*Please note, this release is a direct translation from Japanese language release.
It may be replaced with a slightly re-edited version within next 5 working days.

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