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Calling All Rubik's Fans: Your Charaction Cube Awaits You

El Segundo, Calif – (June 17, 2020) – Calling all Rubik's enthusiasts, puzzle lovers and pop culture collectors! Bandai America has teamed up with multi-generational brand Rubik's to launch Charaction CUBE!

Produced by MegaHouse, Charaction CUBES are the next generation puzzle for both casual and hardcore fans! Whether you're a Rubik's addict or pop culture fanatic, there's a Charaction for everyone!

“This new product line mixes the famous Rubik's Cube puzzle with characters and designs from popular licenses like Naruto, Gudetama, Dragon Ball and Gundam, said Cisco Maldonado, Senior Director – Brand Strategy, Bandai America. “The design is simple yet captures each characters' iconic design in puzzle form.”

“We're thrilled to partner with Bandai America on the launch of Charaction CUBE,” said Christoph Bettin, CEO, Rubik's Brand Ltd. “The licenses are highly appealing to pop-culture fans and the addictive fiddle factor of the Rubik's puzzle will keep fans busy for hours.”

Charaction CUBES are more than just a figure, they're the perfect mix between display and play for collectors and fans alike.

For more information, please visit www.bandai.com

About Bandai America Incorporated
Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day! A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today. The Bandai America brand family includes PAC-MANTM, Dragon Ball®, Pretty PixelsTM, DIGIMON® and Tamagotchi!®, among other boys, girls, preschool, and hobby product lines. Bandai America Incorporated is a subsidiary of Bandai Namco Holdings USA Inc., an entity that resulted from the integration of Bandai Co., Ltd. and Namco Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Video Games and Online Entertainment and Film and Music. The company is headquartered in El Segundo, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com. All trademarks are the property of their respective owners.

About Rubik's
What started out in 1974 as a puzzle created by Professor Ernő Rubik to teach architectural students has evolved into the world's most successful single toy, perceived globally as an art form and also an iconic symbol of intelligence and problem solving. In 1980, the Rubik's Cube was officially introduced to the world at the Nuremberg Toy Fair. Now in its 40th anniversary and led by CEO Christoph Bettin, 450 million Cubes have been sold to date with 2020 set to be a breakthrough year with over 20 million Rubik's products expected to be sold globally. Adding to the excitement of the anniversary year, Rubik's has formed several partnerships to create brand new and unique Rubik's themed games and puzzles. These include Etch-A-Sketch, The Op, Perplexus, DeKryptic and Marvin's Magic.

Within the USA, You CAN Do the Rubik's Cube program typically places cubes into the hands of half a million students, helping them learn critical STEM and STEAM concepts.

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