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by Carl Kimlinger,



Bleach DVD 2
Chad's flight from the parrot-pursuing Hollow comes to a head as the Hollow reveals both his own shocking identity, and the reasons behind his "game." Then, a purchase by Rukia from mysterious shopkeeper Urahara ends up getting Ichigo's body hijacked, and introduces viewers—at long last—to Kon, the mysteriously uncute mascot that features prominently in the opening. But, before the dust can settle, it's time for the Kurosakis' annual visit to their mother's grave while Rukia's transgressions bring a hunter from the Soul Society around to investigate.

Shonen Jump is a formula as much as it is a brand; stories about young men as they forge their way along the path they have chosen (or stumbled upon) in life, surmounting obstacles, defeating powerful enemies, and succeeding against all odds on the way towards achieving a cherished and seemingly impossible dream. Bleach isn't cast from this exact mold (Ichigo has no real goal in life), but to call Bleach mold-breaking would be a blatant falsehood. It isn't. Rather than a startling innovation, Bleach is an expert refinement of the Shonen Jump formula.

Expect no surprises. Anyone even remotely familiar with Shonen Jump (styled) stories will be able to map this entire volume. The underdog-turnaround structure of the fights, the last-minute grand entrance of the hero, Ichigo's potential and growth, even the revelation (or hints) that those surrounding him (i.e. Chad and Orihime) have talents of their own; nothing will shock shonen-savvy fans. Which is entirely beside the point. Anyone for whom this is a problem isn't the target audience for this show. The draw isn't the structure, or even the content. Forget all the world-building explication and hints at an ongoing plot, forget all of the intricate Soul-Reaper terminology (gigai, Mod-Soul, Zampaku-to, Hollow, Kido; all lovingly preserved in Viz's subtitles); Bleach succeeds not because of it's depth or complexity, but because it's rich in the one overriding quality that every shonen action series strives for, it's cool.

From Orange Range's punk-pop-hop opening accompanied by an inventive primary-color montage of the stylishly bedecked cast, to Rie Fu's simple mournful closer, each episode is a lesson in razor-honed shonen execution. Traditionally acceptable signs of quality storytelling are at the very least given lip service. The fights are grounded in the emotions of the characters, be it Ichigo's love for his sisters, the Mod-Soul's love of his new-found freedom, or Ichigo's rage at a particularly nasty Hollow's emotional manipulation of a young child (an encounter that reveals in him a ruthlessness that is most becoming). The conclusion to Chad's story peels away the terse stoicism that hides his almost foolishly compassionate core and Ichigo gets some backstory (can you say tragic past?). All of which is hidden under layers of blatant appeal to the adolescent in us all that wants bad guys to get trashed, good to prevail, the hero to become the strongest of all, and most of all, for everything to be overpoweringly cool. And indeed, from the dramatic poses and wild wardrobes of its primary cast, to the all-important fights, coolness reigns supreme. Bleach executes the classic fight formula (build up to the fight, make the audience want it, and then give it to 'em) with such effortless panache that the inevitable moment during which Ichigo drops in to kick monster ass, with sword a-flashing and steel guitar fanfare a-blazing, is simply—yep you guessed it—cool.

Essential to the show's appeal are the rough, lankily angular character designs (complete with hatched shadows) that, when combined with the cleverly tweaked archetypical personalities, transcend distinctive and approach iconic. Buildings, trees and streets are sufficient to their purpose without being outstanding in any way, however, the show's habit of marking shifts between everyday sight and spirit-sight by deepening shadows, leeching colors and blurring the light can transform even the most unremarkable everyday setting into a menacing supernatural battleground. The simplified animation of humorous scenes serves the dual masters of hilarity and frugality, allowing extra budgetary allotment to action scenes, which naturally stand out. Fast, creative editing keeps the lack of showy high-end animation from becoming obvious, even going so far as to turn the show's budget into an asset by lending the surprisingly swift action a punk-edged energy.

Bleach hands Hideaki Anno's favorite composer, Shiro Sagisu, a golden chance to expand his musical repertoire beyond the heavily classical scores of his Anno collaborations, and he exploits the opportunity to its fullest extent, turning in a work that is equal parts screaming guitar, rattling drums and unsettling industrial noise, with some muttering lost-soul vocals thrown in for good measure. It isn't a particularly pleasant listen on its own (with the exception of Ichigo's rocking action theme) but it is exceptionally well-suited to the tone of the show, underlining emotion and humor, raising anticipation to unbearable heights, and creating, almost entirely on its own, the aura of overpowering evil that surrounds the Hollow.

The dub runs the gamut from pitch-perfect (Orihime and Kon) to completely overdone (the Hollow in episode 5). Ichigo sounds friendlier in English, his sisters sound a little too old, and Urahara too young, none of which seriously impacts the show's success (but will drive purists to distraction). More damaging are the dampening of the hilarious extremity of Rukia's Jekyll and HYDE shifts between private and public personas and the sometimes unconvincing acting. It isn't a stellar dub, but it isn't abysmal either; it's simply that it is much easier to find fault with it than with the Japanese version. The dub's dialogue is generally quite faithful to the original, though that of the Hollows tends to stray quite a bit and some sexual innuendo is glossed over.

While it comes with a sheet of stickers and is beautifully packaged, only the standard extras (production gallery, previews, textless opening) make an appearance on the disc itself.

Bleach is still in its opening phase, consisting of short two-episode story arcs, each revolving around the introduction of a new character. Nothing particularly new happens this volume, so if you were seduced by the first volume's blend of punk attitude, classical shonen adventure, and whacked-out humor, then this volume will ease you straight back into that groove, gliding by like the well-oiled shonen action machine that it is.

Overall (dub) : B-
Overall (sub) : B
Story : B-
Animation : B
Art : B+
Music : A-

+ Superb opening and closing, great sense of humor, action fine-tuned for the teenaged boy in all of us.
Still following the Shonen Jump formula too closely to harbor any surprises.

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Production Info:
Director: Noriyuki Abe
Series Composition:
Tsuyoshi Kida
Kento Shimoyama
Masashi Sogo
Kazuyuki Fudeyasu
Miho Imamura
Mio Imamura
Rika Nakase
Masahiro Okubo
Masao Ookubo
Kento Shimoyama
Taketo Shimoyama
Masashi Sogo
Natsuko Takahashi
Michiko Yokote
Genki Yoshimura
Noriyuki Abe
Masami Anno
Koji Aritomi
Tetsuya Endo
Manabu Fukazawa
Kiyomu Fukuda
Shigeki Hatakeyama
Yasuyuki Honda
Masashi Ishihama
Satoshi Ishino
Jun Kamiya
Rei Kaneko
Akio Kawamura
Masahiko Komino
Chiaki Kon
Junya Koshiba
Masashi Kudo
Hotaka Kuramoto
Toshihiko Masuda
Tadahito Matsubayashi
Hitoyuki Matsui
Yasuhiro Matsumura
Yukihiro Matsushita
Yuzuru Mitsui
Shigeyuki Miya
Kazunori Mizuno
Yuji Moriyama
Minoru Murao
Takehiro Nakayama
Yasuto Nishikata
Hiroaki Nishimura
Satoshi Nishimura
Mitsutaka Noshitani
Tetsuhito Saito
Tetsuto Saitō
Kageyama Shigenori
Masami Shimoda
Ogura Shirakawa
Yoshifumi Sueda
Natsuko Suzuki
Hideki Tachibana
Yuzuru Tachikawa
Jun Takada
Hiroki Takagi
Motosuke Takahashi
Takahiro Takamizawa
Shinichi Tōkairin
Sanzou Tsuyukida
Shigeru Ueda
Atsushi Wakabayashi
Shinichi Watanabe
Hideyo Yamamoto
Minoru Yamaoka
Episode Director:
Noriyuki Abe
Eitarō Ano
Koji Aritomi
Matsuo Asami
Kiyomu Fukuda
Shigeki Hatakeyama
Tomoko Hiramuki
Tetsuo Ichimura
Akane Inoue
Yasuo Iwamoto
Akira Iwanaga
Taiji Kawanishi
Takushi Kimura
Chiaki Kon
Harume Kosaka
Junya Koshiba
Masashi Kudo
Hodaka Kuramoto
Hotaka Kuramoto
Yasuhiro Kuroda
Keizou Kusakawa
Tadahito Matsubayashi
Nobufumi Matsuda
Yasuhiro Matsumura
Yuzuru Mitsui
Ryo Miyata
Kazunori Mizuno
Geisei Morita
Eiko Nishi
Yasuto Nishikata
Hiroaki Nishimura
Kazuo Nogami
Mitsutaka Noshitani
Yoshinori Odaka
Rokou Ogiwara
Yukio Okazaki
Masaya Sasaki
Kazuma Satō
Yuji Sekimoto
Akira Shimizu
Kazunobu Shimizu
Ogura Shirakawa
Yoshifumi Sueda
Yuzuru Tachikawa
Hiroki Takagi
Takeshi Tomita
Shigeru Ueda
Takeshi Yamaguchi
Minoru Yamaoka
Mitsue Yamazaki
Unit Director:
Masashi Kudo
Shingo Ogiso
Yuzuru Tachikawa
Music: Shiro Sagisu
Original creator: Tite Kubo
Character Design: Masashi Kudo
Art Director:
Natsuko Suzuki
Sawako Takagi
Tsuyoshi Fukumoto
Masaya Hamaguchi
Yuki Kasahara
Hideaki Kudo
Katsusuke Okamura
Mayu Shirai
Sawako Takagi
Shinobu Takahashi
Mayu Usui
Norihiko Yokomatsu
Animation Director:
Chiaki Abe
Yoshie Anzai
Shigemi Aoyagi
Eiki Arasato
Eri Baba
Kim Il Bae
Bum-Chul Chang
Manabu Fukazawa
Akihiro Fukui
Yeong-Hun Han
Daiki Handa
Kenji Hattori
Yūri Ichinose
Shin Jae Ick
Hidenori Igari
Hiroaki Imaki
Keiichi Ishida
Masashi Ishihama
Tomomi Ishikawa
Nobuyuki Iwai
Gil Soo Joo
Akio Kawamura
Toshihiro Kikuchi
Gi Nam Kim
Hyon Ok Kim
Hyun Ok Kim
Seong Beom Kim
Yong Sik Kim
Yun Jeong Kim
Seiji Kishimoto
Akemi Kobayashi
Ryo Kobayashi
Yukari Kobayashi
Ryou Kodama
Makoto Koga
Masahiko Komino
Atsushi Komori
Mitsuki Kosaka
Fumiaki Kouta
Tsuguyuki Kubo
Masashi Kudo
Manabu Kurihara
Shinichi Kurita
Boo Hee Lee
Shuji Maruyama
Ippei Masui
Tamami Miura
Shuuji Miyazaki
Kazuya Miyoshi
Minoru Morita
Yuji Moriyama
Ju-Yeon Mun
Tsutomu Murakami
Keiya Nakano
Shingo Ogiso
Masaya Onishi
Shigetsune Ōsawa
Chang Hwan Park
Hye-Ran Park
In-Hee Park
Jong Jun Park
Tomoko Satō
Yang Kwang Seock
Lee Seongjin
Sanae Shimada
Makoto Shimojima
Jae-Ik Shin
Kim-Young Sik
Sayuri Sugitou
Natsuko Suzuki
Shin'ichi Suzuki
Shinichi Suzuki
Yoko Suzuki
Hiroki Takagi
Motosuke Takahashi
Kei Takeuchi
Yukari Takeuchi
Masaya Tanaka
Seiki Tanaka
Kubo Tsuguyuki
Takashi Uchida
Miyuki Ueda
Tomomi Umemura
Masaru Yamada
Asuka Yamaguchi
Keiko Yamamoto
Osamu Yamamoto
Yoshimitsu Yamashita
Naoki Yamauchi
Teruhiko Yamazaki
Kim Sang Yeop
Takeshi Yoshioka
Director of Photography:
Toshiyuki Fukushima
Katsufumi Sato
Shunji Aoki
Ken Hagino
Kyoko Kobayashi
Mai Nagai
Yutaka Sugiyama
Jun Takibuchi
Yukio Yoshimura

Full encyclopedia details about
Bleach (TV)

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Bleach - The Substitute (DVD/R1 2)

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