E3 2017 Gaming Convention Offers 1st Consumer Passes
posted on by Jennifer Sherman
The Entertainment Software Association (ESA), the organizers of the annual Electronic Entertainment Expo (E3) game industry trade show, announced on Wednesday that this year's event will offer consumer passes. This will be the first time that the convention is open to the public. The ESA began streaming an announcement video for the consumer passes on Wednesday.
The ESA will offer 15,000 consumer passes beginning on February 13 at 12:00 p.m. EST. The passes will be available for US$150 with an "early bird discount" or for the regular price of US$250. The passes will allow visitors to access the main show floor, panel discussions, and other events. Consumer passes will also grant access to special benefits related to Geoff Keighley's E3 programming, including developer interviews.
The ESA will host this year's event at the Los Angeles Convention Center from June 13 to June 15.
The ESA hosted E3's first public gathering concurrently with the convention last year. The "E3 Live" event featured game and VR demonstrations, industry guests, live music, dance competitions, and exclusive merchandise. The event was free to attend, but tickets were required.
The trade show's organizers reported last June that last year's E3 drew more than 70,000 attendees, including 50,300 game industry professionals.