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Love Live! Film Trends #1 on Twitter During TV Broadcast

posted on by Jennifer Sherman

The sequel of the Love Live! School idol project television anime, Love Live! The School Idol Movie, aired on Japan's NHK E Tele network on Tuesday at 5:00 p.m. The broadcast was part of this year's special anime programming to celebrate the New Year's holiday. Viewers got in on the celebration by tweeting with the hashtag "#lovelive" and the words "Gekijōban Love Live!" (Love Live! film) in Japanese.

Twitter user @Umi_yohane_315 posted an image on Tuesday that showed "#lovelive" and "Gekijōban Love Live!" were trending on Twitter around the time it aired. At that time, the hashtag was the #1 trending tweet in the world, and "Gekijōban Love Live!" ranked #6 on the list. The image shows that 228,396 tweets had used the hashtag around that time, and people had tweeted "Gekijōban Love Live!" 63,495 times.

Anime-related hashtags and tweets often trend on Twitter. Yuri!!! on Ice was last fall's most-tweeted anime series, followed by Haikyu!! and Tōken Ranbu: Hanamaru. Fans took to Twitter to celebrate voice actress Suzuko Mimori's 30th birthday this past June. Every year, viewers in Japan tune in to the annual television broadcast of Castle in the Sky and tweet the magic word “balse.”

Love Live! The School Idol Movie premiered in Japan in June 2015, and it ended its theatrical run in December 2015 after earning a total of 2.86 billion yen (about US$25.1 million). The film earned US$115,840 on 28 theaters in the United States when it played in a limited engagement in September. The film also screened in Australia, New Zealand, Taiwan, Hong Kong, South Korea, Thailand, Malaysia, the Philippines, Singapore, Vietnam, Brunei, and Indonesia.

[Via Hachima Kikō]


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