Mai Shows Off Her Disappearing Act in Large-Scale Seishun Buta Yarō Ad

posted on by Kim Morrissy

In Hajime Kamoshida's Seishun Buta Yarō series, the heroine Mai is invisible to the gazes of everyone except the protagonist Sakuta. It appears that her "Puberty Syndrome" is in effect even in real life if a recent large-scale advertisement at the JR Akihabara Station is anything to go by.

From December 10 to 16, a large poster inside Akihabara Station features characters from the Seishun Buta Yarō series. The main characters from the series are all clearly visible... except for Mai, who can only be seen in the form of a silhouette.

However, if you take a photo using the flash on your smartphone or camera, then Mai will take on a distinct appearance.

The ad commemorates a milestone for the series: the light novels and manga cumulatively have one million copies in print.

Kadokawa is encouraging fans to take photos of the ad and post them on Twitter with the hashtag #青ブタ100万部 (Aobuta 1 million copies). One lucky submitter who is also following the official anime Twitter account will get an invite to a screening of the upcoming Seishun Buta Yarō wa Yume-Miru Shōjo no Yume wo Minai (The Young Pig-Rascal Isn't Dreaming of a Dreaming Girl) film that will hit Japanese theaters in 2019. It will be a special screening that will involve the cast or staff coming onstage to greet the audience.

Kadokawa published the first novel volume in the series, titled Seishun Buta Yarō wa Bunny Girl-senpai no Yume wo Minai (Rascal Does Not Dream of Bunny Girl Senpai), in April 2014. Keeji Mizoguchi provides the illustrations. Kadokawa published the ninth volume on October 10.

The television anime series premiered in Japan on October 3. Aniplex of America is streaming the anime on Hulu, FunimationNow, and Crunchyroll. The film opening in 2019 will adapt the sixth and seventh light novel volumes, Seishun Buta Yarō wa Yume-Miru Shōjo no Yume wo Minai and Seishun Buta Yarō wa Hatsukoi Shōjo no Yume wo Minai (The Young Pig-Rascal Isn't Dreaming of a First-Love Girl).

Source: Kadokawa press release (December 10)

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