News
Studio 4°C Produces Volvic Mineral Water TV Ad
posted on by Egan Loo
Volvic, a Danone brand of natural mineral water sold in Japan, will begin airing a television commercial produced by the anime company Studio 4°C on Monday. Hidekazu Ohara (Digital Juice, Kogepan, Suzy's Zoo Daisuki! Witzy) directed the ad, and manga/anime creator Katsuhiro Ōtomo (Akira, Memories, Steamboy) designed the characters.
With this ad, Ohara and Otomo are swapping their usual collaborative roles; Ohara designed the characters in the Memories anthology's "Cannon Fodder" short and the Short Peace anthology's "Hi-no-youjin" ("Combustible") short, and Otomo directed both of these shorts.
The ad depicts a bicyclist who is always riding his bicycle on the streets, but he replenishes his body with the power of nature, thanks to Volvic water from the springs in France's Auvergne region.
[Via Daniel Zelter, Catsuka]
this article has been modified since it was originally posted; see change history