Happinet Transfers Packaged Video/Music Business to Subsidiary, Changes Name

posted on by Karen Ressler
Seikodo Marketing will become Happinet Media Marketing

Entertainment product wholesaler Happinet announced last week that it is transferring its video and music package wholesale business to its wholly owned subsidiary Seikodo Marketing. With the transfer on April 1, Seikodo will change its name to Happinet Media Marketing.

Happinets was founded in 1969 as a toy wholesale and distribution company, but began expanding its fields of business in the 2000s to also include visual and music software, video games, card games, and other entertainment products. Happinet absorbed Beam Entertainment in 1999 and the production company changed its name to Happinet Pictures in 2002. Bandai Namco Holdings is the company's largest shareholder.

Seikodo is a music and video distribution company that became a subsidiary of Happinet in March 2018.

Sources: Happinet, Animation Business Journal (Tadashi Sudo)

Disclosure: Bandai Namco Rights Marketing, Inc., a wholly owned subsidiary of Bandai Namco Holdings Inc., is a non-controlling, minority shareholder in Anime News Network Inc.

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