Oniline Interview with MIT Prof. Ian Condry on New Book The Soul of Anime Explores Anime Creativity: Astro Boy to Moe


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CAMBRIDGE, MA – June 30, 2013 -- Now is your chance to listen to a recent new book The Soul of Anime with Carla Nappi. The book takes you inside Japan's animation studios to explore the workings of the multibillion-dollar global industry. Why is Japan the source of the majority of the world's TV broadcast cartoons? What makes anime so special and appealing? Part of the answer lies in the collaborative creativity that connects fans, manga artists, toy manufacturers and anime creators in a virtuous cycle of production, reworking, and extension that operates across industries and across categories of producers.

The interviewer, Carla Nappi writes: “You may come for the Astro Boy or Afro Samurai, but you'll stay for the innovative ways that Ian Condry's new book brings together analyses of transmedia practice, collaboration, and materialities of democracy. The Soul of Anime: Collaborative Creativity and Japan's Media Success Story (Duke University Press, 2013) is based on ethnographic fieldwork in a range of spaces of anime production that include studios, toy factories, fan conventions, and online communities. What results is a fascinating exploration of how the social aspects of media generate successful anime TV programs and films, forms of labor, and ways of thinking about masculinity, love, and modern life.”

You can read the Introduction to the book for free at Scribd: http://www.scribd.com/doc/117380368/The-Soul-of-Anime-by-Ian-Condry

REVIEW COPIES: If you write for an anime, manga or other Japanese popular culture publication or blog (online or print) and you are interested in receiving a free review copy of the book, please contact Ian Condry at [email protected] with information on your publication or blog and a mailing address where you'd like the book to be sent. The author has a limited number of books available for reviewers.

ABOUT IAN CONDRY: Ian Condry is a cultural anthropologist and professor Comparative Media Studies at MIT. He is the author of numerous articles and two books, The Soul of Anime (2013) and Hip-Hop Japan: Rap and the Paths of Cultural Globalization (2006) both from Duke University Press. More info: iancondry.com

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