Beyblade X World Championship Heads to Tokyo With U.S. Champion Elena Songco Ready to Compete on the Global Stage

33 competitors from 21 countries will battle at Tokyo Tower this October

NEW YORK, NY – October 6, 2025 – 3, 2, 1…Let It Rip! The stage is set for the BEYBLADE X World Championship, where 33 of the world's best Bladers will face off in Tokyo, Japan - the birthplace of the BEYBLADE phenomenon - on October 11–12, 2025.

After a summer of intense battles at national tournaments across the globe, champions from Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Japan, Malaysia, Mexico, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Turkey, the United Kingdom, and the United States will meet at the iconic Tokyo Tower to spin for glory.

Representing the U.S. in the 13+ Open Class is Elena “ElenaBEY” Songco, a 31-year- old Blader from North Hollywood, California. She captured the national title at a special Target-sponsored qualifier held at Anime Expo in Los Angeles this past July. More than 350 eager fans lined up to compete, with 128 Bladers entering the tournament. In the end, Elena emerged victorious, securing her spot at the World Championship in Tokyo.

“I saw a small glimpse of how big the Beyblade community can be at Anime Expo,” said Songco. “I am extremely honored to be a representative of that community on a much larger scale.”

For Songco, Beyblade is more than just competition—it's about connection. She first rediscovered the game after a childhood friend invited her to a New Year's Eve gathering. Her friend's brother hosted monthly tournaments, and Elena quickly joined in. From there, her passion for Beyblade reignited.

“The moment I secured my spot in the World Championship was surreal—I never expected to win,” she recalled. “Some people in my life didn't even know what Beyblade was before, but now they're excited to see me compete on the world stage.”

As she prepares for Tokyo, Songco is eager to meet competitors from around the globe and experience how different regions approach the game.

“It's a little nerve-racking, but I'm excited,” she said. “What's so fun about Beyblade is that you never know for sure what the outcome will be—anyone can win. One day you're playing casually with friends, and the next you're competing in Japan.”

The BEYBLADE X World Championship was first announced in March 2025, with tournaments hosted worldwide throughout the summer at retail partners including Walmart in North America. Bladers ages 8–12 competed in Regular Class tournaments, while the Open Class welcomed fans 13+. Each country crowned its own champion, and now all paths lead to Tokyo for the final face-off.

“We are thrilled to see the BEYBLADE X World Championship culminate in Tokyo this October,” said a representative from ADK Emotions NY Inc. “This tournament is more than a competition—it's a global celebration of skill, passion, and community. We can't wait to see bladers like Elena take the stage and inspire the next generation of fans.”

The epic two-day tournament will be livestreamed worldwide from 9:00 AM to 5:00 PM JST on both days, exclusively on the Official English BEYBLADE X YouTube channel.

Day One Livestream can be viewed HERE.

Day Two Livestream can be viewed HERE.

Fans are encouraged to tune in, cheer on their favorite Bladers, and witness the ultimate Beyblade battles unfold live from Tokyo Tower.

For updates, visit https://Beyblade.takaratomy.co.jp/worldchampionship/en/.

Fans can also follow @officialbeyblade on Instagram, @Beyblade_official on TikTok, @x_Beyblade on X, and BEYBLADE Official channels on YouTube for exclusive highlights, behind-the-scenes coverage, and championship updates.

About ADK Emotions NY Inc.

ADK Emotions NY Inc., a New York-based subsidiary of ADK Emotions Inc., is a content and rights management company specializing in bringing Japanese animated IP (“anime”) to the global market. From media placement and marketing to creative planning, localization, and merchandise licensing, we help partners navigate the complexities of global distribution to bring engaging anime titles to a new and expanding demographic. Learn more about us at http://adkemotions.com.

About T-Licensing Inc.

T-Licensing Inc. is a US subsidiary of Tomy Company, Ltd. one of the world's leading toy enterprises. The company specializes in rights management, licensing, marketing, and brand promotions for the global kids' entertainment space. T-Licensing Inc. enhances the value of property brands, including those of its parent toy company such as BEYBLADE, through exposure at events, publications, linear and digital video media, social media, advertisement, and exhibitions.

About Hasbro  

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.Hasbro.com or @Hasbro on LinkedIn.