Yu-Gi-Oh! Arrives at Forbidden Planet
World's Largest Pop Culture Direct-To-Retailer Headlines New Licensee Agreements in Europe
LONDON October 8, 2025 – Konami Cross Media NY, Inc. has concluded a series of licensing deals for the Yu-Gi-Oh! franchise, securing an important partnership agreement with Forbidden Planet, the world's largest pop culture Direct-to-Retail company. With a focus on the European market, more Yu-Gi-Oh! merchandise will soon be found at retail with the additional licensee deals that feature fashion, skateboards, puzzles, special plush accessories bags and collectible action figures.
The announcement was made today by Jennifer Coleman, Senior Vice President, Marketing and Licensing, at the Company.
"We are pleased to conclude these new licensee partnerships that will introduce many must-haves Yu-Gi-Oh! products for the first time, giving us access to important retail distribution channels in key territories around the world,” said Coleman. “The new Yu-Gi-Oh! merch will begin to roll out by third quarter this year.”
Fine Chaos, the Danish fashion house, is bringing their distinct style and eye to a range of Yu-Gi-Oh! inspired apparel, making a special debut at the Yu-Gi-Oh! World Championship 2025 in Paris. The company uses their garments and collections to tell a story that keeps their global fan base coming back for more with each new drop.
Forbidden Planet will conduct a deep dive into Yu-Gi-Oh! and the 1100+ hours of the Anime series to create never-before seen collectible merch for hard core fans. Since 1978, Forbidden Planet has been a haven for pop culture enthusiasts, selling action figures, books, comics, graphic novels, toys, and games at stores in many major UK cities. Forbidden Planet's footprint covers the U.K. and Republic of Ireland, bringing an array of Yu-Gi-Oh! products exclusively to their stores and online.
Other agreements include:
Clementoni is a leader in the toy space in EMEA and known for their extensive portfolio of IPs in the puzzle category. The Italian company, with a rich history of fostering growth in children and adults by continuously evolving play experiences, will develop a series of Yu-Gi-Oh! puzzles, which will have wide distribution across retailers, helping to build a Yu-Gi-Oh! presence in toy aisles across Europe.
In a move to bring more colorful and affordable skateboards and decks for younger consumers, Finesse Skateboards will introduce a Yu-Gi-Oh! line of skateboards and decks targeting younger consumers. With its impressive craftsmanship Finesse Skateboards products have gained distribution in popular retailers like Zumiez as well as local skate shops.
Konami Cross Media NY has brought on board Gatherers' Tavern, the design and manufacturing studio dedicated to bringing the worlds of fantasy, games, and literature to life. Targeting fans of the Yu-Gi-Oh! TRADING CARD GAME, Gatherers' Tavern will bring to market a unique style of Yu-Gi-Oh! special plush accessories bags.
Hiya Toys will create high end action figures of Yu-Gi-Oh! characters that will have strong appeal with the brand's fans and collectors. Established in 2009, Hiya Toys has quickly become a leading name in the industry, renowned for its attention to detail and accurate representation of pop culture characters. Hiya Toys has a strong relationship with top distributors in the U.S., Europe and Asia and will provide support via social media.
Lastly, Starbright Licensing, KCMNY's sub-agent for Italy, shared their latest deal for Yu-Gi-Oh! Pernigotti, the international confections and chocolate company will launch a line of Yu-Gi-Oh! Chocolate Easter eggs in time for Easter 2026. This marks a category expansion for the Yu-Gi-Oh! Brand and another fun and exciting way to target both collectors and Gen Alpha.
About Forbidden Planet
Forbidden Planet is the world's largest and best-known retailer of pop culture products -- including comic books, manga, novels, apparel, gifting/homeware, collectible card games, table-top gaming, toys & collectibles. It has a unique global e-commerce presence at www.forbiddenplanet.com, and renowned high street stores across the UK. Its globally-famous tourist-destination flagship megastore on London's Shaftesbury Avenue opened over 45 years ago. Forbidden Planet can be found on Instagram, TikTok and X (all @forbiddenplanet); via Facebook (/forbiddenplanetdotcom), and at the YouTube channel FORBIDDEN PLANET TV (www.YouTube.com/@forbiddenplanettv), where the FP team interview the world's greatest writers, artists, actors, musicians, film-makers and creators.
About Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years, the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as, watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles The future is bright for theYu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.
LONDON October 8, 2025 – Konami Cross Media NY, Inc. has concluded a series of licensing deals for the Yu-Gi-Oh! franchise, securing an important partnership agreement with Forbidden Planet, the world's largest pop culture Direct-to-Retail company. With a focus on the European market, more Yu-Gi-Oh! merchandise will soon be found at retail with the additional licensee deals that feature fashion, skateboards, puzzles, special plush accessories bags and collectible action figures.
The announcement was made today by Jennifer Coleman, Senior Vice President, Marketing and Licensing, at the Company.
"We are pleased to conclude these new licensee partnerships that will introduce many must-haves Yu-Gi-Oh! products for the first time, giving us access to important retail distribution channels in key territories around the world,” said Coleman. “The new Yu-Gi-Oh! merch will begin to roll out by third quarter this year.”
Fine Chaos, the Danish fashion house, is bringing their distinct style and eye to a range of Yu-Gi-Oh! inspired apparel, making a special debut at the Yu-Gi-Oh! World Championship 2025 in Paris. The company uses their garments and collections to tell a story that keeps their global fan base coming back for more with each new drop.
Forbidden Planet will conduct a deep dive into Yu-Gi-Oh! and the 1100+ hours of the Anime series to create never-before seen collectible merch for hard core fans. Since 1978, Forbidden Planet has been a haven for pop culture enthusiasts, selling action figures, books, comics, graphic novels, toys, and games at stores in many major UK cities. Forbidden Planet's footprint covers the U.K. and Republic of Ireland, bringing an array of Yu-Gi-Oh! products exclusively to their stores and online.
Other agreements include:
Clementoni is a leader in the toy space in EMEA and known for their extensive portfolio of IPs in the puzzle category. The Italian company, with a rich history of fostering growth in children and adults by continuously evolving play experiences, will develop a series of Yu-Gi-Oh! puzzles, which will have wide distribution across retailers, helping to build a Yu-Gi-Oh! presence in toy aisles across Europe.
In a move to bring more colorful and affordable skateboards and decks for younger consumers, Finesse Skateboards will introduce a Yu-Gi-Oh! line of skateboards and decks targeting younger consumers. With its impressive craftsmanship Finesse Skateboards products have gained distribution in popular retailers like Zumiez as well as local skate shops.
Konami Cross Media NY has brought on board Gatherers' Tavern, the design and manufacturing studio dedicated to bringing the worlds of fantasy, games, and literature to life. Targeting fans of the Yu-Gi-Oh! TRADING CARD GAME, Gatherers' Tavern will bring to market a unique style of Yu-Gi-Oh! special plush accessories bags.
Hiya Toys will create high end action figures of Yu-Gi-Oh! characters that will have strong appeal with the brand's fans and collectors. Established in 2009, Hiya Toys has quickly become a leading name in the industry, renowned for its attention to detail and accurate representation of pop culture characters. Hiya Toys has a strong relationship with top distributors in the U.S., Europe and Asia and will provide support via social media.
Lastly, Starbright Licensing, KCMNY's sub-agent for Italy, shared their latest deal for Yu-Gi-Oh! Pernigotti, the international confections and chocolate company will launch a line of Yu-Gi-Oh! Chocolate Easter eggs in time for Easter 2026. This marks a category expansion for the Yu-Gi-Oh! Brand and another fun and exciting way to target both collectors and Gen Alpha.
About Forbidden Planet
Forbidden Planet is the world's largest and best-known retailer of pop culture products -- including comic books, manga, novels, apparel, gifting/homeware, collectible card games, table-top gaming, toys & collectibles. It has a unique global e-commerce presence at www.forbiddenplanet.com, and renowned high street stores across the UK. Its globally-famous tourist-destination flagship megastore on London's Shaftesbury Avenue opened over 45 years ago. Forbidden Planet can be found on Instagram, TikTok and X (all @forbiddenplanet); via Facebook (/forbiddenplanetdotcom), and at the YouTube channel FORBIDDEN PLANET TV (www.YouTube.com/@forbiddenplanettv), where the FP team interview the world's greatest writers, artists, actors, musicians, film-makers and creators.
About Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years, the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as, watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles The future is bright for theYu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.
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