SEGA, Waze Team Up to Bring Sonic the Hedgehog to Your Commute
SEGA® and Waze Team Up to Bring Sonic the Hedgehog™ to Your Commute
Waze Users Can Now Drive with the Blue Blur Through this New Integration
BURBANK, CALIF. – October 15, 2025 – SEGA of America, Inc. and Waze have partnered to give drivers a brand new driving experience by bringing iconic entertainment character, Sonic the Hedgehog, to Waze. Starting today, Waze users around the world can enjoy their drives with Sonic-themed features from the Blue Blur himself including:
The Sonic the Hedgehog integration on Waze is available now. As SEGA prepares to celebrate Sonic's milestone 35th anniversary, fans can expect even more exciting announcements over the next year. Whether you're a longtime Sonic fan or just discovering the Blue Blur for the first time, the Sonic and Waze collaboration brings more speed and fun that everyone can appreciate during their drives.
To stay current on Sonic the Hedgehog news, follow Sonic on X, Instagram, and TikTok, like him on Facebook, and subscribe to the Twitch channel and the YouTube channel. Follow Sonic Team's Racing Around the World campaign for more racing-inspired programs and events at the official Racing Around the World website for the latest surrounding this year's fan celebration.
About SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic's Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus' Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.Sega.com.
ⒸSEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, SONIC THE HEDGEHOG and SONIC RACING CROSSWORLDS are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.
About Waze
Waze is a platform that empowers communities to contribute road data and edit Waze maps to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning. For more information, or to download the Waze app, visit www.waze.com.
Waze Users Can Now Drive with the Blue Blur Through this New Integration
BURBANK, CALIF. – October 15, 2025 – SEGA of America, Inc. and Waze have partnered to give drivers a brand new driving experience by bringing iconic entertainment character, Sonic the Hedgehog, to Waze. Starting today, Waze users around the world can enjoy their drives with Sonic-themed features from the Blue Blur himself including:
- Sonic Voice Navigation: Fans can now activate voice navigation by Sonic in English and French as he offers instructions with his usual coolness and confidence to guide the way.
- Sonic-Themed Icons: Transform your in-app vehicle into the iconic “Speedster Lightning” featured in SEGA's newest Sonic Racing game, Sonic Racing: CrossWorlds™. Plus, choose the “Energetic” mood (how you appear on the Waze map) to add extra Sonic personality to your drives.
The Sonic the Hedgehog integration on Waze is available now. As SEGA prepares to celebrate Sonic's milestone 35th anniversary, fans can expect even more exciting announcements over the next year. Whether you're a longtime Sonic fan or just discovering the Blue Blur for the first time, the Sonic and Waze collaboration brings more speed and fun that everyone can appreciate during their drives.
To stay current on Sonic the Hedgehog news, follow Sonic on X, Instagram, and TikTok, like him on Facebook, and subscribe to the Twitch channel and the YouTube channel. Follow Sonic Team's Racing Around the World campaign for more racing-inspired programs and events at the official Racing Around the World website for the latest surrounding this year's fan celebration.
About SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic's Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus' Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.Sega.com.
ⒸSEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, SONIC THE HEDGEHOG and SONIC RACING CROSSWORLDS are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.
About Waze
Waze is a platform that empowers communities to contribute road data and edit Waze maps to improve the way we move about the world. Thanks to Wazers everywhere, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning. For more information, or to download the Waze app, visit www.waze.com.
discuss this in the forum |
bookmark/share with:
