Attack on Titan Detergent Campaign Aims for Laundry With No Regrets

posted on by Lynzee Loveridge & Jennifer Sherman

Clean freak Levi has no tolerance for messy Survey Corps members, and that includes making sure your shirts are properly starched and crisply white. His dedication to cleanliness makes him the perfect spokesperson for Kao's "Attack" brand laundry detergent. Eren, Armin, Mikasa, and the rest of the crew appear in a re-dubbed ad for the campaign titled "Well, for laundry with no regrets." The title is a reference to Levi's prequel manga Attack on Titan: No Regrets.

In the collaboration ad, Eren and the other military recruits are having their first development meeting to choose a Levi "design with no regrets" for the campaign's detergent bottle. Eren passionately argues that they should choose the A design that would show "Levi folding clothes with the look of a mother." However, it seems most of his fellow soldiers are more inclined toward the B design that would show "Levi measuring detergent with a pointed look." Eren's arguments apparently fall on deaf ears, and he storms out. Outside, Armin tells Eren he wants to vote for the A design, but Mikasa reveals she plans to vote for the B design.

The campaign is hosting a Twitter poll to decide whether the collaborative detergent should display the A or B design. People who like the A design can retweet the campaign tweet, and people who like the B design can like the tweet in order to vote. The voting period opened on Monday, and it will close on July 20. The B design is currently in the lead. The results will be announced at the end of this month, followed by the collaborative illustration in mid August. The actual collaboration detergent bottles are slated to go on sale in early December.

The popular action franchise is no stranger to collaborations. The series launched its "Animal Survey Corps" at the Tobu Zoo, and the Survey Corps defeated "mystery meat" in a recent Cup Noodle advertisement.

Sources: Attack on Titan collaboration website, Kao Japan YouTube channel, Kao Attack Twitter account

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