P.A. Works Produces League of Legends Video Game Ad

posted on by Kim Morrissy
1-minute ad is directed by Shingo Yamashita, vocals by Youtuber AmaLee

Multiplayer online battle arena game League of Legends released an animated ad for their service on their YouTube channel on Thursday. The one-minute ad was produced at P.A. Works and directed by Shingo Yamashita (Birdy the Mighty: Decode ED, From the New World ED). The video also features lyrics and vocals by YouTuber AmaLee, who specializes in English covers of Japanese anime and video game songs.

League of Legends describes the ad as follows: "Inspired by the true story of Michelle, a university student and League of Legends player who joined a team and joined the fight. Season 2019 of League of Legends starts now! It's On."

The ad was initially uploaded on League of Legends' YouTube account as an unlisted video on January 18. It aired on American TV starting on January 21 during the commercial breaks on Adult Swim.

The full staff list for the ad is below:

Director, storyboard artist, editor, compositing, direction of parts set in the real world: Shingo Yamashita

Character designer and animation director: Emi Tamura

Music: Bandai Namco Arts

Vocals and Lyrics: AmaLee

Additional Mixing and Engineering: Shawn Christmas and Freddy van Hoof

Direction of parts set in the game world, compositing: Hiromitsu Seki

Key animation: Kaito Moki, Hiromitsu Seki, Tomoko Tsuji, Asami Hayakawa, Weilin Zhang, Gem, Till, 진아 배, Ryū Nakayama, Vincent Chansard, Eri Irei, Toru Iwazawa

2nd Key Animation: P.A.WORKS, Mizuki Furiya, Yusuke Inoue, Yoshihiro Kasahara, Kotomi Shimasaki, Asami Segawa, Kazuko Amino, Haruka Yamagata, Sayo Mizuno, Yousuke Hukumoto, Hiroki Adachi, Atsuya Iinuma, Miku Tanaka, Kyomi Matumiya, Haruna Shinonome, Eri Yonemoto

3D CGI: Yoshimasa Yamazaki (PA-X)

Color Design: Sayo Motegi

Paint Assistance: Katsue Inoue

Art Director: Toshie Honda

Sound Production: Magic Capsule

Sound Production Manager: Rie Tanaka

Production Assistance: Kento Tomita

Producers: Yoshihiro Watanabe, Mitsuhito Tsuji

Producer Yoshihiro Watanabe told ANN, "When I was taking to [Shingo] Yamashita about this project, he said he always wants to explore working with new people. This project was a rare chance for him to work with [overseas people] since I was involved as an English-speaking producer. He expressed his strong desire to work with these great animators he saw recently."

League of Legends has previously released anime-style ads before, including one ad that uses the "You Say Run" track from Yuki Hayashi's original soundtrack for My Hero Academia. Another animated ad focusing on NBA player Gordon Hayward uses the song "Judgement" from kensuke ushio's soundtrack for DEVILMAN crybaby.

Source: Famitsu

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