Cup Noodle Shows One Piece's Nami Struggle with High School Life
posted on by Lynzee Loveridge
The Straw Hat pirate is shown studying for tests, working in a noodle shop, and becoming overwhelmed with her high-pressure routine. While sitting alone in the classroom she quietly asks for someone to help her. It's easy to infer who put the iconic straw hat on her head even though the ad doesn't show his face. Nami whispers, "Dummy" to herself in response.
Like the previous ad, manga artist Eisaku Kubonouchi (Chocolat, Carole & Tuesday) redesigned Eiichiro Oda's iconic characters. Kubonouchi also redesigned Studio Ghibli's Kiki, the titular Heidi, Girl of the Alps, and Sazae-san in previous Cup Noodle ads. The ad's music was once again provided by the band BUMP OF CHICKEN and animated by Shaft.
The campaign's Zoro ad garnered over 21 million views on YouTube.
In 2017, Cup Noodle launched its "Hungry Days" ad campaign, a series of commercials that starred famous anime characters at the precipice of their youth to invoke a specific, nostalgic feeling. The previous "Hungry Days" campaign concluded with a romantic confession against an apocalyptic backdrop. The advertisement campaign had three exhibition showings in 2017 where exclusive merchandise was sold. Two of the exhibitions were in Japan while another was in Taiwan.
Source: Comic Natalie