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King of Prism by Pretty Rhythm Anime Film Opens in Hong Kong on August 24

posted on by Rafael Antonio Pineda
Film opened in Japan in January 2016

Hong Kong film distributor Neofilms began streaming a trailer on Wednesday for its screening of the KING OF PRISM by PrettyRhythm anime film. The video reveals that the company will open the film on August 24.

The film premiered in Japan in January 2016, and was a spinoff of the Pretty Rhythm franchise that centered on the boys unit "Over the Rainbow." Masakazu Hishida (various Pretty Rhythm TV anime series) directed the film at Tatsunoko Production with a script by Jou Aoba (Pretty Rhythm Aurora Dream storyboard). Yoshihiro Otobe (Pretty Rhythm Rainbow Live) served as the CG director, and Mai Matsuura (Pretty Rhythm All Star Selection) was credited with the original character plan and design. The film initially launched in 14 theaters, but eventually opened in more than 130 theaters after its popularity spread, selling about 460,000 tickets for about 800 million yen (about US$7.8 million). The film also received 4DX screenings alongside conventional screenings in June 2016.

A new sequel film titled King of Prism: PRIDE the HERO opened in Japan on June 10 with the same cast, with the addition of Tomokazu Sugita. Hishida returned to direct the film alongside scriptwriter Aoba. Otobe returned from several Pretty Rhythm anime series and the previous film as CGI director. Matsuura was again credited with the original character designs and character designs. The film opened at #7, and had topped 3 million yen (about US$2.6 million) by July 5.


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